As is known, the success of the production of any company depends on its quality, however, is not less important is also the ability of staff to communicate with customers and sell goods and services we offer to help with the solution of problems. This is - just a case of Apple, because many fans of the brand products attract not only the gadgets, but the service provided by well-trained staff. This is evidenced by a study conducted Wall Street Journal. It is on this basis WSJ and draw conclusions about the quality of services and training of staff to work in the retail sector in the Apple Store.
Firstly, the operation and behavior of the staff is strictly controlled. They are not allowed to discuss the rumors and information about Apple's work with visitors. Sellers can not write about the company online. They should also strictly follow the schedule: late Apple Guide does not accept and does not forgive.
Emphasis in the seller is done on customer satisfaction. Visitors welcome at the shops, listen, offer a temporary solution to the problem (if any) and give advice or provide a service product. Saying goodbye to the buyer, it is important to invite him back to the store again.
maintenance products is also important, in this case, interrupt, and especially to correct errors in the speech of buyers regarding product names or their pronunciation in any case not permitted. New employees are trained for weeks, and their successes are watching their leaders.
Salary seller of Apple's retail point of around $ 9-15 per hour, while the Genius Bar specialists earn about $ 30 an hour. However, the store personnel is not necessary to make plans and ambitions about rising through the ranks from the seller to the Apple office employee. It is not practiced in Cupertino.
Finally, employees should actively offer customers service packages. If sales of these packages is not enough, the employees transferred to other positions within the store. In general, all severely.