Trend analyst in Fashion - free course from Skillbox, training, Date: November 29, 2023.

Graduated from the ENBA Maryse-Eloy School of Applied Arts and Visual Communication in Paris. She collaborated with European and Asian advertising agencies Publicis et nous, Dragon Rouge, Jerry Aurum. Since 2016, he has been leading predictive analytics projects in design. He teaches at the British School of Design, MACS, Higher School of Economics and other offline and online universities.

Introduction
Find out what trend analytics is in Russia and the world. Get to know the main trend agencies and understand how data predictive differs from analytics.

Review of modern fashion trends
Get acquainted with the principles of modern design and learn what current silhouettes, materials and color combinations look like.

Working with modern images
You will understand female, male and children's archetypes. You will understand how they are related to the fashion industry.

Trend analytics in working with a brand
You will learn how to identify a brand’s target audience and select fashion trends for them. Learn to create a trend map and calculate the cost of a collection based on the type of audience and sales channels.

Trend analytics in sales. Channels and filming
You will be able to choose sales channels for your brand. You will learn how high-quality shooting affects the sales of a collection, and learn how to create advertising messages for different audiences.

The effectiveness of trend analytics in different business models: cases
Learn why trend analytics is important for purchasing, materials production, product design and construction assortment matrix using the example of Lamoda, Lambada-Market, Russian Kozha, YMY, Barbie and "Vasilisa."

Principles of trend analytics in the mass market, premium and luxury segments
Learn to use analytics in the mass market, premium and luxury segments using the example of sports brands and smart casual.

What a trend analyst should be able to do
Learn what skills are needed for trend analytics. You will analyze Trendsquire cases and be able to apply analytics in your work.

Principles of trend analytics for different audiences
Learn the principles and effective tools of trend analytics in women's, men's and children's fashion collections. Learn how to determine your audience's sensitivity to trends.

Review of the main sources for trend analytics
Get to know the main sources for tracking current trends: magazines, Instagram accounts, blogs and international exhibitions.

Trend analytics yesterday, today and tomorrow
Learn to define analytics goals and conduct qualitative, quantitative, and in-depth research and in-depth interviews.

Data driven analytics
Get acquainted with the basic principles of data analysis and learn how to identify correlations using machine learning. Learn to draw up technical specifications for the development of algorithms for tracking and forecasting trends.

Working with trendbooks and reports for purchasing and production
Learn how to create segmented collections: come up with a concept, build a matrix, create a color scheme, choose basic silhouettes and prints, and create technical specifications for the designer.

Bonus module: tools for working with color
Learn the basics of working with color, get acquainted with the latest tools for selecting color combinations, and learn how they do it in Trendsquire.