China has gone from making copies of the iPhone to copy the whole Apple Store
Tips Makradar / / December 19, 2019
You probably know that China is a long time and very successfully engaged in production of fake products. Copies of sportswear (but with a new brand - Abibas type) telephones, outwardly almost indistinguishable from the iPhone, cars that are like two peas in a pod similar to the famous brand... Do the border, which Chinese entrepreneurs do not pass? Probably not.
Recently, in China there was a store that is almost an exact copy of the Apple Store.
Photo courtesy of Bird a Broad
Photo courtesy of Bird a Broad
Store interiors are the same Apple Store aesthetics. The same showrooms, famous Genius Bar. Employees who did not hesitate to wear branded clothes epplovskuyu. On the walls - advertising prints.
Photo courtesy of Bird a Broad
Photo courtesy of Bird a Broad
Photo courtesy of Bird a Broad
Differences between the official Apple Store and its fake one bit. And they all seem to be caused by lack of understanding of the Chinese epplovskogo approach, plan, do not have the attention to detail. Yes, we built identical to the store, but forgot that every employee must be a badge with the name. Not noticed that Apple in its stores writes Apple Store, limited demonstration iconic logo. Painting walls is made of poor quality, the steps taken ill.
Photo courtesy of Bird a Broad
Apple puts a lot of effort to make its retail point of the best in the world. Hires prominent architects and designers. But it is unlikely the company will be able to do something with it in China. And it is a pity, because such shops already there are several.
[via Bird a Broad]