Graphic designer from scratch to PRO - free course from Skillbox, training, Date: November 29, 2023.

Client briefing: theory and practice
You will understand the value of a brief, learn how to brief a client and determine his type, you will be able to ask the right questions and draw conclusions.

Identity designer - the profession of the future
You will learn how to build a career in this direction, and analyze the pros and cons of working as a freelancer and in a studio.

Preparing for work: analysis and interpretation of the brief
Learn to draw conclusions from the brief, check it for inconsistencies and identify potential problems. You will be able to define corporate identity objectives and create a moodboard.

Concept search and sketching
Learn to generate ideas within a brief and select tools. Learn why you need to create sketches before starting work on a logo.

Designer tools and technical limitations
Get to know the basic tools and technical requirements: licenses, fonts, formats, dpi and ppi.

Sign development - based on a real case
Learn to draw and animate characters using different methods and techniques.

Corporate identity - principles of creation
Learn to create style-forming elements, visual rhymes and patterns.

Project presentation development
You will understand how to select references, create mockups and competently arrange them into a presentation that the client will like.

Presentation of the project to the client
You will learn how to present the result, receive feedback, handle objections and make edits.

Creation of a brand book and guidelines
Learn to create guidelines based on corporate identity, describe fonts, colors and rules for their use, and transfer the source code to the client.

Making a case in a portfolio
You will understand the process of preparing a case. You will learn how to describe a problem and solution, format the work, publish and promote it.

Bonus module. Legal Issues in Design
Find out the dangers of working without a contract. Learn to draw up an agreement to suit your needs, check materials for intellectual property, and protect your interests in court.

Finding clients and developing a designer
Find out where to look for clients, how to set pricing, create a portfolio and negotiate.

Bonus module. Case 3310
Author: Vitaly Kontuganov, leading designer of Logomachina

Bonus module. Sold Out Gallery
Author: Vitaly Kontuganov, leading designer of Logomachina

Bonus module. Corporate identity of St. Petersburg
Author: Vitaly Kontuganov, leading designer of Logomachina