Non-resource Export to China - rate 42,000 rubles. from Russian Economic University named after. G.V. Plekhanov, training 1 month, Date: September 4, 2023.
Miscellaneous / / December 01, 2023
This course is suitable for manufacturers and distributors of food, beverages, alcohol, and cosmetics. The course examines in detail and compares various options for entering the Chinese market: china mainland import&cross-border, B2B&B2C, online&offline.
Course Feature – practical skills and up-to-date information. The student is required to be maximally involved in the work and independently study the material covered after each lecture. Throughout the course, an individual approach is used - your projects with specific numbers are analyzed. During the learning process, she focuses on the specifics of doing business with China and modern approaches to solving problems.
Course topics:
- Structure of exports from Russia and CIS countries to China;
- Selection and adaptation of assortment for export to China;
- Trademark registration and certification (Chinese import sticker, cifer system);
- Logistics, customs, online&offline pricing;
- Online marketing in China: social networks, working with bloggers (KOL);
- Online marketing in China: marketplaces;
- Offline promotion. Economics of the project. Project planning and budgeting.
Benefits of studying under the program
- A practice-oriented program that will give a competitive advantage in the market
- Networking with other business practitioners and expanding your circle of business acquaintances and opportunities
- Certificate of REU named after. G.V. Plekhanov - the leading economic university of Russia.
How to proceed
Requirements for students
Persons who have or are receiving higher/secondary vocational education are allowed to complete the program
Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
Passport: 1 spread (photo), 2 spread (registration)
SNILS
“During the course, I provide specific, practical information and show the tools that I myself use every day to implement export tasks. At the end of the course, we will go through the path of an exporter together and justify the project from an economic point of view. The skills and life hacks that you will acquire will provide an integrated approach to solving problems related to exporting your product and will help identify the key points of your promotion strategy. The course content is adapted to your product/project and adjusted in accordance with requests that arise during the learning process. The course will be useful for both managers, export/foreign trade managers, entrepreneurs, and manufacturers themselves.”
1
wellDevelopment Director of Shanghai Skymax Co. Ltd and online promotion in China. The expert has been working with China for more than 18 years; the last 8 years have been devoted specifically to export activities. Cooperation with Sberbank, Organika, Ural Airlines, GinzaProject, Masha and the Bear, Uzagroexport, Khokhloma Painting, Uniconf, Soyuz 86 and many others. Currently collaborating with a leading retail company in Russia.
Prerequisites for the development of exports from Russia to China. Selecting a product category (1 module)
Formation of assortment for the selected product category (module 2)
Trademark registration in China. Certification of products when imported into China (module 3)
Logistics and pricing online-offline (module 4)
Online marketing (part 1): e-commerce platforms. Marketing budget calculation (module 5)
Online marketing (part 2): social platforms. Calculating a marketing budget (module 6)
Exhibitions and offline promotion. Calculation of project economics and planning (module 7)
Final certification (module 8)