Marketing for fashion brands - free course from Skillbox, training, Date: November 29, 2023.

Miscellaneous   /   by admin   /   December 01, 2023

Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.

Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.

The educational programs of the service are focused on four main areas:

  • design;
  • programming;
  • marketing;
  • control.

On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.

The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.

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In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.

In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.

In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.

You will be able to develop a concept, corporate identity and communication strategy for the brand. Learn to plan a budget, work with different promotion channels and analyze the effectiveness of advertising campaigns. You will learn how to turn a fashion brand into a profitable business and increase collection sales even during a crisis.

Learn to develop a PR strategy, create a brand image and participate in collaborations. You will understand how to work with opinion leaders and publish in the media for free. You can increase brand awareness.

  • Introduction
  • PR profession in Fashion
  • Networking
  • PR as part of the marketing strategy in Fashion
  • Fashion and PR
  • Brand analysis
  • Audience Analysis
  • Positioning
  • Storytelling
  • PR plan
  • Classic PR tools
  • New PR tools
  • Communication with influencers
  • Partnerships
  • Community building
  • Network approach
  • Image events
  • Project management
  • Entering the international market
  • PR without a budget
  • Key PR trends in the fashion industry
  • Personal PR
  • Workshop. PR strategy for promoting a fashion brand

Additional course

You will gain skills that will help you navigate fashion industry trends and use them to promote a fashion brand. You can take an additional course in parallel with the main ones or watch the materials at a convenient time.

Trend Analyst at Fashion

Learn to analyze and predict fashion trends, and understand how to set your own. You will be able to create popular products.

  • Introduction
  • Review of fashion trends
  • Working with modern images
  • Trend analytics in working with a brand
  • Trend analytics in sales. Channels and filming
  • The effectiveness of trend analytics in different business models: cases
  • Principles of trend analytics in the mass market, premium and luxury segments
  • What a trend analyst should be able to do
  • Principles of trend analytics for different audiences
  • Review of the main sources for trend analytics
  • Trend analytics yesterday, today and tomorrow
  • Data driven analytics
  • Working with trendbooks and reports for purchasing and production
  • Bonus module: tools for working with color

Learn how to create vibrant photo and video content that your audience will love. You will understand how to work with bloggers and launch a target. You can attract new subscribers and easily turn them into clients. At the end of the course, you will have an account ready for promotion and a set of business tools.

You will become an expert in working on the marketplace. You will learn all the intricacies of product promotion - from registering in your personal account to sales analysis. You can increase your profits.

  • Getting to know Wildberries
  • Register on the marketplace
  • We analyze products and niche
  • Learning to calculate the unit economics of a product
  • Preparing product cards for promotion
  • Creating product cards
  • We supply goods to Wildberries
  • We promote products to the TOP search results
  • We analyze sales and forecast deliveries
  • We deal with reports, mutual settlements and daily tasks
  • Workshop

Final project

Fashion brand promotion strategy

You will develop a promotion strategy for a fashion brand and be able to implement it in practice.

You'll learn all the stages of creating content for YouTube and Twitch: from choosing a topic to filming a video and post-production. You will learn how to gain subscribers, promote a video blog and make money from it.

Professional retraining. General management, decision making. The program is accredited. An online professional development program for aspiring leaders that will equip you with the full set of tools and skills to become an effective team leader.

You will understand how to create and develop a strong personal brand. You will be able to become a recognized expert in your field, win the trust of clients and receive interesting projects.

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