Retail trade: business processes, personnel, assortment. Advanced training - course 47,900 rub. from Moscow Business School, training 24 ac. hours, Date: December 6, 2023.
Miscellaneous / / November 30, 2023
Candidate of Physical and Mathematical Sciences, MBA, expert in the field of assortment management by category, trading on marketplaces, creating new and developing existing brands of children's clothing.
Professional experience
More than 20 years of experience in Sales&Marketing, including 13 years as a TOP manager of Fashion companies
2017 - present V. — Consulting agency “Kids Fashion Retail”, founder and CEO
2016–2017 — MSHO “Smena”, commercial director
2015–2016 — “Naughty Men”, commercial director
2013–2015 — “Guliver”, General Director of the Button Blue business area
2012–2013 — Faberlic, director of strategic and operational planning
2009–2012 — “Children’s Gallery “Yakimanka”, director of marketing and advertising
2007–2009 — Empire of Childhood, Marketing Director
2005–2007 — “Divage”, head of planning and analytical department
2002–2005 — United Europe Holding, marketing analyst
Professional competencies
Children's clothing market
Fashion retail
Fashion online
Brand development strategy
Organization of work on marketplaces
Crisis management
Marketing and promotion
Business Process Optimization
Development and construction of a sales system
Assortment policy, category management
Buying
E-commerce
Folk arts and crafts
Light industry
Clients
Cooperation with more than 50 companies in the fashion market, including Gulliver, Faberlic, Sportmaster, Kotofey, Mamulyandiya, Ivashka, Red Cat, “Papitto”, “Krasavushka”, Butikid, Junior Republic, Leo, “Lukomorye”, “Boys and Girls”, MiniMax, Pertit Marie, Sash Pertit Gauter, Hohloon, Fox cub, Viva Kids and others
Teaching activities
Moscow State University named after M. IN. Lomonosov, MBA, course on the creation and management of children's clothing, course “Fashion e-commerce”
Tomsk State University, course “Entrepreneurship: from idea to start”
Russian Educational Foundation "Economics and Management", teacher of specialized disciplines
Fashion Factory School, course “Management of a children's clothing brand”
Russian School of Style, courses “Fashion Store Management”, “School of Buying”
Academy of Fashion and Style, courses “Basics of Franchising”, “3 Sales Channels”, “Marketplace”, “The Most Effective Way of Sales”
Speeches and publications
Author's column on Fashionunited.ru
Regular author of PROFashion magazine
Regular speaker at international, regional conferences, forums and exhibitions of the Fashion market: “Fashion and design: historical experience - the latest technologies”, “Planet of Childhood”, “Children’s Fashion”, “Sustainable Fashion” (Brazil), “Light Industry Accelerator”, BeautyLog, Textile-Salon, Fashion Week SS-23, X European-Asian Symposium (EASET-2022), Marketing Case Forum Russia, “Logistics of the Perfume and Cosmetics Market of Russia”, “Intrert Fabric”, Fashion for kids, Kids Time, Kinder&Yougen, CJF-Children's Fashion, “Everyday Goods in Russia”, Imperia Forum, Moscow Business Women’s Forum, round table “FASHION BUSINESS” and many others
Author of numerous articles in professional publications and magazines “Brand Management”, “Marketing and marketing research", "Management accounting and finance", "Marketing education", "Evaluation investments" and others
Education
2005–2007 — State Technical University named after. Bauman, MBA
2001–2004 — Moscow Finance and Law Academy, Faculty of Economics
1996–1999 — Postgraduate studies at the Russian Academy of Sciences, Candidate of Physical and Mathematical Sciences
1991–1996 — Moscow State University named after M. IN. Lomonosov, Faculty of Chemistry
Moscow, Leninsky Prospekt, no. 38A