Community management & social media in product promotion - course 29,500 rub. from Russian Economic University named after. G.V. Plekhanov, training 1 month, Date: May 23, 2023.

The course will be useful to small business owners who sell their goods and services via the Internet, entrepreneurs aimed at translating their offline business to online, specialists who already work as SMM managers, but want to systematize their knowledge and get a certificate established standard, confirming their qualifications, as well as for beginning specialists wishing to obtain one of the most in-demand professions today for working in digital format. The world is changing, and we are changing with it!

During the classes, students will learn:

• develop a strategy for promoting communities on social networks;
• create selling and engaging content that helps increase sales of goods and services;
• build a sales funnel on social networks;
• promote communities on VKontakte and instant messengers;
• set up targeted advertising on VKontakte;
• develop a media plan and manage the reputation of communities.
• develop a strategy for promoting communities on social networks;
• create selling and engaging content that helps increase sales of goods and services;
instagram viewer
• build a sales funnel on social networks;
• promote communities on VKontakte and instant messengers;
• set up targeted advertising on VKontakte;
• develop a media plan and manage the reputation of communities.

Benefits of studying under the program

• Certificate of graduation from a prestigious economic university in Russia;
• Communication with business practitioners to exchange experience and partnership, participation in master classes;
• Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
• System of discounts and step-by-step payment for training;
• Online classes allow you to study even taking into account business trips and busy work;

How to proceed

Requirements for students

Persons with higher or secondary vocational education are allowed to complete the program

Documents for admission

• A copy of a diploma of higher or secondary vocational education with an attachment
• Passport: 1 spread (photo), 2 spread (registration)
• Certificate of marriage/divorce (if the surname in the passport and diploma is different)

The program is aimed at developing in students the skills of building communities on social networks, understanding the basic principles of setting up and working with targeted advertising, mastering reputation management tools in social networks and building digital sales funnels space.

Introduction to Community Management (Section 1)
Developing a Community Promotion Strategy (Section 2)
Features of working with content on VKontakte (Section 3)
Promotion and advertising on social networks. Basics of targeted advertising on VKontakte (Section 4)
Portfolio development (Section 5)