Project management in ecommerce - course 600,000 rub. from Netology, training 2 years, Date November 28, 2023.

Head of RPC department, Husky Digital

Teaches the discipline “Effective Enterprise: Process Management, Procurement, Tenders”

IT producer, analyst, expert in the field of product design. Participated in the creation and development of a large number of high-budget integration systems and startups, some of which were awarded various international awards and were actively covered in the media

Microeconomics Advanced Course 108 academic hours

Learn to master the economic apparatus and analyze economic events.

- Modern economic theory

- Analysis of the behavior of economic entities

- Quantitative and qualitative analysis of relationships

- Expanding economic horizons

Macroeconomics Advanced Course 108 academic hours

You will understand how to make management decisions taking into account the national and global levels of the economy.

- Behavior of the main agents of macroeconomics

- Main directions of the state’s macroeconomic policy

- Management decision making

- Economic policy of Russia

Econometrics Advanced Course 108 academic hours

Gain skills in building economic and mathematical models.

- Main internal factors influencing business

- Identification of important events in the external environment

- Business development forecast

- Changes in business activity elements to achieve results

Professional foreign language 216 academic hours

Master professional English vocabulary for e-commerce specialists. You will be able to discuss work tasks and negotiate.

E-commerce and trade: b2b, b2c, b2g 216 academic hours 

Learn to freely navigate the e-commerce field, learn the features of interaction with different entities.

- Features of e-commerce in b2b

- Features of e-commerce in b2c, interaction with the buyer

- Features of e-commerce in b2g, the process of working with the government

Digital Economy 108 academic hours

Learn how digital technologies are changing the world and how to participate in these changes.

- Personnel competencies in the digital economy

- Flexible management: Agile technologies

- Big data and predictive analytics in assessing a company on the market

- Ecosystem life cycle assessment

IT systems in e-commerce 144 academic hours

Learn how to use IT systems in e-commerce.

- IT platforms in ecommerce and their functions

- Platforms with OMS and DMS functions

- Integration between DAM and PIM systems

- Website constructors

Foreign economic activity 144 academic hours

You will understand the functions of an enterprise oriented to the global market, taking into account foreign economic strategy, forms and methods of work in foreign markets.

- Types of foreign economic activity

- Foreign trade activities

- Industrial cooperation

- International investment cooperation

- Currency and financial and credit operations

Digital marketing and promotion 144 academic hours

Learn about ways to promote an ecommerce project online.

- Formation of promotional strategy

- Building a sales funnel and assessing the effectiveness of key indicators at each level of the funnel

Strategic management in trade 144 academic hours

Learn to build and implement long-term management strategies in the field of trade.

- Trend analysis to change product policy

- Development of depth and width of assortment

- Formation of assortment and pricing strategy

- Basic norms regulating online commerce at the legislative level

Sales management 72 academic hours

Find out what promotion and sales strategies are in ecommerce.

- Promotion strategies and tactics

- Working with a brand, its life cycle

- Marketing on marketplaces, performance assessment

- Promotion tools, working with promotions and discounts

- Scaling sales on marketplaces

Legal regulation of economic activities 108 academic hours

You will understand the basics of legislative regulation of your activities.

- Subjects and objects of civil legal relations, organizational and legal forms of legal entities

- Ownership and other property rights

- Civil contract, legal regulation of labor relations

- Rights to intellectual property results and means of individualization

Legal regulation of foreign economic activity 108 academic hours

You will understand the legal support of foreign economic activity.

- Sources of legal regulation of foreign trade activities

- Conclusion of a foreign economic transaction

- Resolution of disputes between participants in foreign economic activity

Project management 108 academic hours

Master all modern methods and systems of project management. Learn to put them into practice and choose the most effective ones for your project.

- Project management methods

- Tools for project management

- Project financial management

- Processes and domains in project management

Sales department management 108 academic hours

You will understand the creation, structure and work of the sales department.

- Fundamentals of management. Goals, objectives, systematic approach

- Quality management of the sales department

- Development of an effective sales department structure

- Interaction between the sales department and other departments of the company

Logistics and Supply Chain Management 108 academic hours

Gain an understanding of the processes for solving strategic problems both at the level of the company's logistics department and at the level of the management structure.

- Theoretical foundations of logistics and supply chain management

- Strategies in management: digitalization of logistics

- Economics: strategic budgeting and controlling in logistics

- Management of logistics risks in supply chains

Financial management 108 academic hours

Understand the organization's cash flow management system to optimize risks.

- Fundamentals of financial planning: key financial indicators

- Management of the movement of financial resources and financial relations

- Ways to prevent a cash gap

- Price and assortment management

Management of online stores and marketplaces 108 academic hours

You will learn how the business processes of sites are structured.

- Online store schemes

- Store marketing management based on a digital funnel

- Management of key factors influencing store conversion

- CJM inside the store

- Basic promotion tools within the store

- Optimal logistics infrastructure schemes

Digital Product Management 108 academic hours

Master the skills of a product manager to create and develop a digital product.

- Investment assessment of the product

- Marketing and launch of digital products

- Product analytics, unit economics

- Product development based on data and metrics, data visualization

Big Data Marketing Analytics 108 academic hours

You will understand how to build marketing using big data.

- Types of data and their sources

- Data audit

- Basic analytics systems

- Data management platforms: CRM, CDP, DMP

Strategic and growth marketing 108 academic hours

Find out what growht marketing is. You will be able to build a long-term marketing strategy for growth.

- Transition from classical marketing to growth marketing

- Determining the right KPIs for the team

- Building strong hypotheses

- Hiring growth team members

Negotiation and presentation technologies 108 academic hours

Learn to feel confident at a presentation and convince the audience of your idea and product.

- Speech logic and verbal improvisation

- Techniques for maintaining audience attention

- Presentation dramaturgy

- Ways to recognize stressful situations and answer tricky questions

Effective enterprise: process management, procurement, tenders 108 academic hours

You will be able to organize processes so that everything works without your participation.

- Strategic and tactical management

- Analysis of efficiency and optimization of business processes, responsibility matrix

- Participation in tenders and government procurements

- Legal support of tenders and government procurement: 44-FZ and 223-FZ

PR in digital 108 academic hours

Learn to build a strong brand and digital communication strategy with your audience.

- Analysis of content effectiveness, A/B testing

- Types of content on the site

- Management of brand zones and product cards

- Preparation of video content for online sales

Integrated promotion of brands on the Internet and social media 108 academic hours

Learn to identify your target audience and promote your brand online.

- Creating a strategy and identifying the target audience

- Features of social networks, their visual design 

- Preparation of texts for social networks

- Influence marketing: search, selection and communication with bloggers

- Messenger marketing: chatbots, mailings and auto funnels