“Strategic Marketing” - course 36,000 rubles. from MSU, training 4 weeks. (1 month), Date: November 28, 2023.

The program is aimed at studying the main strategic marketing tools that are used in the practice of international and Russian companies to implement the system strategic management, implementation of core marketing functions, identification of target markets, development of target positioning and creation of competitive advantages companies. The main emphasis is on practical issues in the application of strategic marketing, as well as on mastering the concept of marketing as a modern business philosophy. The course reveals the basic concepts of problems and tools of the marketing approach to management, implementation of basic marketing functions, principles of strategic management of the marketing complex, organization and control of marketing in companies. Much attention is paid to market segmentation and positioning strategies, as well as strategies for developing key competitive advantages.

The learning process involves monitoring the assimilation of the material and consolidating students’ knowledge, developing skills in developing marketing strategies.

The purpose of the course is to master the basic skills of formulating a market strategy for an enterprise and developing a strategic plan marketing, as well as a system for creating an effective system for planning, organizing and controlling marketing activities enterprises.

Duration of training – 72 hours (36 hours of classroom lessons with a teacher, 36 hours of independent study of materials).

Form of study – remote video conference with a teacher in ZOOM.

Price - 36,000 rubles.

Start of classes - autumn 2023.

Training agreements are concluded with individuals and legal entities.

Registration for courses is carried out by email [email protected], through the registration form on the page.

You can contact the course administrator, Anton Martyanov, to register or with questions via WhatsApp or Telegram: +79264827721.

Faculty dean's phone number: +74959328073