How to create a marketing strategy that will work - course 41,600 rubles. from KonturSchool, training 220 hours, Date: September 27, 2023.

30% discount with promo code “TYSUPER”

The course will be useful:
Internet marketer, marketer who wants to understand new tools and get a promotion
Internet marketer, marketer to develop management and communication skills
To the head of the marketing department to improve the performance of the department and their personal
For the marketing director of a small company to set goals correctly and achieve them with the help of optimal tools
Development Director who wants to gain financial and strategic management skills
For a commercial director who wants to gain project, people and resource management skills

Step 1. Watch the lessons. At any convenient time, watch video lessons, ask questions to lecturers and get expert support.
Step 2. Take tests. Test your knowledge after each lesson an unlimited number of times and prepare for the final test.
Step 3. Receive the document. Pass the final test, and your diploma will be waiting in your personal account. You can download it or track the original by track number.

Introductory theme
- The essence of marketing strategy
- Classic types of strategies
- Strategic goal setting
The discipline allows students to study the types and types of classical marketing strategies, master methods formulating strategic business goals and principles of cascading business goals to divisional goals enterprises
How to develop the competencies of a marketing strategist
- What is needed to make strategic decisions
- Systems thinking
- Foresight thinking
- Creative thinking
The discipline allows students to study the applied tools of a marketing strategist: foresight session, lateral thinking tools, TRIZ for creating a strong medium or long-term strategy companies
Situational analysis
- Levels of situational analysis
- Analysis of the macro environment
- Microenvironment analysis
- SWOT analysis
- Market assessment: volume and share
The discipline allows students to study the tools of situational analysis of an enterprise, analysis of the macro- and microenvironment, SWOT and antiSWOT analysis, methods for assessing market capacity
Client strategy
- Place of customer strategy in the business model
- Client and value proposition
- Customer segmentation
- Customer Experience Map
- Behind the scenes of the customer experience
- Marketing management based on customer strategy
- Summary and templates
Product portfolio strategy
- Why do you need a portfolio strategy and what does marketing have to do with it?
- ABC-XYZ analysis
- Portfolio analysis by product life cycle
- Product portfolio analysis using the BCG matrix
- Product portfolio analysis using the Mckinsey/General Electric matrix
- System for working with the product portfolio
The discipline allows students to learn key tools and techniques for working with typical product portfolio of the company, master ABC-XYZ analysis tools, McKinsey and Boston matrices Consulting Group
Company brand
- What is a brand and how does it work for the company?
- Brand platform and brand work cycle
- Brand strategy
The discipline allows students to study the types of typical approaches in branding, study the components brand platforms, create your own positioning based on the course material, master evaluation methods brand value
How to Create a Brand Communication Strategy
- Foundation of communication strategy
- Search for insights and communication SWOT analysis
- Key message
- Company architecture
- Execution: tools and media plan
The discipline allows students to study the use of advertising capabilities of modern media, methods analysis of competitors’ advertising campaigns, master the methodology of media planning and assessing the effectiveness of communication brand
Business models
- Types of business models
- Algorithm for drawing up business models
- How to put business models into practice
Pricing
- What is pricing
- Pricing tools
- Audience and pricing research
- Pricing and strategy
Promotion and sales strategy
- What is included in the promotion and sales strategy
- Methods of promotion
- Lead generation channels
- Sales channels
- Sales methodology
- How to draw up and implement a sales and promotion strategy
- Business model metrics
How to design a strategy so that people buy it
- How to create compelling presentations
- How to correctly visualize data
The discipline allows students to learn tools for working with visualizations and presenting graphic and text information for a wide range of people, processing of graphic and text materials using software and content platforms
Final test