TOP Training courses for brand managers with certificate

The program is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.

A competent brand is not just a trademark. This is the strongest promotion and sales tool, your key advantage in the market. For it to become like this, a brand must be created according to clear rules, which are the subject of the course “Brand Management. How to build an effective brand." It is addressed to marketers, business owners, and advertising specialists: strong and weak brands influence all areas of our lives.

Professional retraining. General management, decision making. The program is accredited. An online professional development program for aspiring leaders that will equip you with the full set of tools and skills to become an effective team leader.

Professional retraining and mini-MBA. The volume of the program is 456 hours. The program is aimed at developing skills in formulating business ideas and making non-standard management decisions. During the classes, you will learn to translate your business endeavors into numbers, think strategically in the difficult conditions of a changing market, and be able to take your company to the international level.

The course consists of six steps, each of which is based on theoretical knowledge and contains specific examples. The course material is aimed at enabling the student to become familiar with the portfolio design method step by step. I learned to ask myself the right questions and answer them in the context of structuring information and creating an image of my portfolio.

Product marketing is marketing of the 21st century. It is used by world market sharks, regional companies and even single businessmen. It is a set of omnichannel marketing activities, which involves presenting a product specifically to its target consumers, as accurately, openly and clearly as possible.

The purpose of the course is to develop a system of knowledge about marketing as a modern business concept aimed at creating strategic competitive advantages for the company. benefits through comprehensive market research, demand management, building strong, long-term relationships with consumers and partners business.

During the course “Building a Personal Brand” you will become familiar with methods of building a brand, modern principles of choosing goods and services, and learn characteristics of all modern media channels and draw up a personal plan to promote your personal brand with or without minimal investment budget.

Professional retraining. Marketing management. The program is accredited. Forms a strategic view of the company’s processes and its environment, provides tools for strategic management of the marketing function, incl. in the digital environment. Systematizes practical experience and knowledge in marketing.

Training. The volume of the program is 70 hours. Real tools for launching and managing a restaurant project, ensuring its competitiveness based on market knowledge and professional demand management. Methods that are ready for use in real practice of domestic business.

Professional retraining (646 hours). The Marketing Management program is accredited. Basic professional retraining course in marketing in online format. Combines theoretical and expert models in the field of marketing with best practices and know-how of companies. Format - online. Digital twin of the current Marketing Technologies program.

Professional retraining (340 hours). Marketing management. An online marketing and advertising course that will help you become part of the professional community. Master the core competencies and advanced skills needed to be a marketer and learn what it takes to prepare, launch, and manage marketing campaigns.

Training. The program volume is 144 hours. The program is aimed at studying industrial and B2B marketing: its features, strategies and tactics, and also operational tasks of marketing departments of industrial enterprises and enterprises operating in markets B2B.

Professional retraining (340 hours). Marketing management. A full-time course in marketing will help you master the basic competencies and advanced skills necessary for a marketer, enter the professional community, and become “your own” in the world of marketing.

Professional retraining and mini-MBA. The volume of the program is 630 hours. An intensive program from practicing teachers with the study of modern approaches used in strategic and operational management. Real strategic analysis tools, ready to apply management techniques.

Professional retraining (646 hours). Marketing management. The program is accredited. A basic professional retraining course in marketing for those who want to learn a new profession. Combines theoretical and expert models in the field of marketing with the best practices and know-how of companies.

Professional retraining and mini-MBA. The program volume is 254 hours. The program is intended for those who want to gain professional competencies, practice-oriented knowledge, skills and abilities necessary for effective professional activities in the field of marketing and management sales.

In the modern world, communications are becoming increasingly important. Companies and brands that previously had nothing to do with media are creating their own media platforms, master the latest media technologies and try to work with their target audiences directly. And this often turns out to be more effective than placing advertisements or articles in existing, “classical” media.

Training. The volume of the program is 52 hours. This is a rich program for those who in the future see themselves as managers of a sports company, who want learn how to effectively manage a fitness center, who strives to advance their career in fitness industry.

Professional retraining (306 hours). Sports management. A unique product that develops the ability to equally manage both a racing team and a race track, conduct auto competitions and provide PR support for motorsport events.

Professional retraining (646 hours). Branding. The program is accredited. Basic retraining program in the field of brand management. The combination of theoretical models and practical expertise in the field of brand management provides students with a solid foundation for professional development in this area.

Professional retraining (510 hours). Pharmaceutical business. “Marketing Management in the Pharmaceutical Business” is the most popular ICM program. More than 250 employees of leading Russian and foreign pharmaceutical companies have completed this course. Our students receive basic professional competencies and managerial skills necessary for effective communication management of the organization, including management of integrated and marketing communications in pharmaceutical company. In addition, ICM students master tools for personal self-improvement and development of leadership potential.