Internet marketing: introduction to the profession (ADP) - course 135,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 7 months, date March 28, 2023.

The age of electronic business opens up great opportunities for those who are open to new knowledge and experience!

After completing the course, you:

• receive only the most useful, relevant, practical information in the field of Internet marketing and e-commerce;
• learn about innovative methods and effective practices for organizing Internet marketing and e-commerce in modern companies;
• learn about approaches to website promotion in search engines and on advertising platforms and advertising networks;
• learn about the principles of working with social media on behalf of the company;
• learn to identify the main characteristics of the Internet audience;
• gain skills in planning, organizing and controlling a comprehensive online marketing system with an emphasis on promoting the company;
• gain skills in assessing the effectiveness of an advertising campaign, selecting keywords for SEO, developing an SMM strategy, and implementing the content planning procedure;
• learn to identify sources of information about traffic statistics of the most popular sites;
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• learn how to conduct advertising campaigns on the Internet for your target audience.

Benefits of studying under the program

• Certificate of completion of courses at REU. G.V. Plekhanov;
• Communication with business practitioners to exchange experience and partnership, participation in master classes;
• Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
• System of discounts and step-by-step payment for training;
• A flexible lesson schedule allows you to study even taking into account business trips and busy work;
• Studying in the center of Moscow: walking distance from Serpukhovskaya metro station and Paveletskaya metro station.

How to proceed

Requirements for students
Persons who have a certificate of secondary education are allowed to study the program

Documents for admission
Passport: 1 spread (photo), 2 spread (registration)
Certificate of marriage/divorce (if the surname in the passport and diploma is different)
Work book (if available) or certificate from place of work
Two photographs 3x4cm + 1 in electronic form (for a pass)
Copy of secondary education certificate

A practical course aimed at studying tools for website promotion in search engines, advertising platforms and advertising networks; developing skills in developing SEO and SMM strategies, planning, analyzing and managing advertising campaigns and reaching the target audience.

Technologies of integrated Internet marketing (76 hours)
Strategy for promoting brands on the Internet and SMM (72 hours)
E-commerce (48 hours)
Content Marketing (48 hours)
Internet analytics (48 hours)
Digital PR (48 hours)
Marketplaces (48 hours)