Product marketer - free course from Skillbox, training, Date: November 29, 2023.

Miscellaneous   /   by admin   /   November 29, 2023

For those new to marketing
Learn to conduct market research and bring products to market. You will be able to master an in-demand profession from scratch.

Marketers
Deepen your knowledge in marketing and understand the specifics of product promotion. Learn to test ideas and effectively combine offline and online sales.

Digital specialists
Learn to develop a product promotion strategy: research the market, choose effective methods of advertising and sales. You can expand your competencies or change your specialization.

Introduction and first result
Get acquainted with the areas of responsibility of a product marketer and understand what competencies he should have.

Task management
Learn to plan your workday and solve daily problems.

Bonus. Marketing in crisis
You will learn how to successfully promote a company during a crisis and meet customer expectations. Learn to adapt your product line during a crisis and launch promotions that are suitable for customers.

Marketing research for a new product
You will understand how to formulate hypotheses and test them using Customer Development methods. Learn to conduct in-depth interviews and large-scale research.

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Pricing
You will understand how to determine the appropriate cost of goods and services. Learn to analyze competitors' prices, estimate costs and demand for products.

Discount management
Get acquainted with the types of discounts and understand in what situations they should be used. Learn to calculate the expected effectiveness of promotions and gifts for clients.

Offline sales
Learn to develop and test sales scripts. You will understand how to create welcome presentations for clients and commercial proposals. Learn how to identify bottlenecks in your sales funnel and eliminate them.

Marketing research of an existing product
Learn how to conduct research to increase sales and build communications with consumers. You will understand how to create a Customer Journey Map (CJM).

Sales and promotion online
Get acquainted with the principles of building paid and free sales channels. Learn to generate leads and plan a budget for online promotion.

Marketing research of competitors
You will understand how to conduct competitive analysis: USP, cost, promotions, product characteristics and promotion methods. You will understand how to assess your company’s position in the market.

Customer Retention
Learn to retain and return customers with the help of technical support, reviews and recommendations. Learn how to create a loyalty program.

Online promotion. Offline marketing communications
You will learn how to work with the main offline communication channels: PR, GR, advertising and media planning, SMM and events.

Analytics
Get acquainted with the main performance metrics: ROMI, ROI, DAU. Learn to assign tasks to analysts and evaluate data using Excel and BI systems.

Product marketer competency matrix
You will understand how to assess your competencies in product marketing and develop your skills.

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