24/12/2019
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Contextual advertising specialist: from zero to middle - course 69,000 rubles. from Netology, training 9 months, Date November 28, 2023.
Miscellaneous / / November 29, 2023
“Netology” is a quick way to learn internet promotion and online project management. Open classes, online intensives and interactive courses for quick learning.
Netology is an online university for the preparation and additional training of specialists in the most popular Internet professions. This university is taught by highly qualified specialists working in companies such as Google, Yandex, Mail.ru, Alfa-Bank and other major companies. Many of them are owners of their own successful online businesses.
Netology was founded in 2011. The co-founders of the site are entrepreneur Maxim Spiridonov, who is the general director of Netology, and his wife Yulia Spiridonova-Mikeda, who, in fact, came up with the concept of the project.
Such publications as RBC Daily, Vedomosti, Argumenty i Fakty, Lifehacker, Lenta.ru, Slon and many others have written about Netology.
Maxim Spiridonov himself writes a column for Forbes, is the author and presenter of the analytical program “Runetology”, the guests of which are major experts in the field of online business. Maxim took part in the creation and led dozens of major web projects, including such projects as the Pod.fm podcast terminal, magazine "ShkolaZhizni.ru", service "BobrDobr.ru", social bookmarking site Memori.ru, Internet encyclopedia Calend.ru and forex broker FreshForex. He is the author of the book “Who Controls the Russian Internet.” In general, it is clear that the man is a great expert in his field.
Netology is a resident of Skolkovo and has a state license (No. 037356 dated April 6, 2016)
In digital since 2008, worked with clients Lenovo, Avito, Aeroexpress, Tele2, Panasonic
He has been professionally engaged in web analytics for the past five years. Speakers at specialized conferences: RIW, RIF+KIB, iMetrics, eTarget and others. Certified specialist in working with Yandex systems. Direct and Yandex. Metrica, Google AdWords and Google Analytics, DoubleClick Search and DoubleClick Bid Manager. Certified Google consultant, Yandex training partner. Participates in webinars on Google Analytics at the Google Club for Agencies.
Pros: Great resource. Disadvantages: No cons I trained as a Contextual Advertising Specialist. I really liked: the webinars are conducted by industry professionals; the material is provided in an accessible form; the video material is cut into videos of optimal length; there are interface analyzes; all homework with a clear plan of action, given that there is no chance of doing it wrong; The course coordinator is always...
It can be used not only for self-development, but also for changing professions. They teach in a succinct, structured manner.
Advantages: Presentation of material, flexible training schedule, volume of knowledge and practical training provided. A very comfortable office. Disadvantages: Be prepared to work a lot. Remember how to do homework at night and watch lectures on weekends. The pace of learning is intense. I liked it - it doesn’t let me relax, but it’s hard to combine with work and family. About choosing a course Choose a course to...
Advantages: Feedback, practical tasks, you can take a study project. Disadvantages: I haven’t found any cons yet. I’m taking a course as a contextual advertising specialist: from zero to middle. The basic part is over. The course is quite extensive and contains a lot of useful information. Learned a lot of new things. Everything is structured. The course is divided into modules, each module has many short recorded lectures and a final...
Advantages: Feedback, practice, installment plan for training. Disadvantages: Price, some teachers are difficult to listen to, there are not many of them, but still, training is not easy, if you really want to master a new profession, you will need to work hard. Don't blame it on bad material or teachers. I took the “Contextual Advertising Specialist” course. Unfortunately, not all teachers in...
Division: Center for the Development of Electronic Educational Resources. General education programs, 108 ac. h.
Contextual advertising is one of the most effective promotion tools. It does not require lengthy optimization and allows you to “reach” your target audience. You will learn how to place advertisements for search queries in search results and promote products and services.
Why is creating and running a campaign in Google AdWords cheaper than in Yandex. Direct"? How to save money on contextual advertising and attract targeted traffic to your site? What data should you focus on when developing advertising campaigns from scratch?
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