Analytics in marketing - course 19,250 rub. from SF EDUCATION, training 2 months, Date November 28, 2023.
Miscellaneous / / November 29, 2023
We prepare people for dream careers in finance, consulting, management, business analytics and law
SF Education is an online educational platform built on modern teaching principles and technologies. Since 2013, we have been providing practice-oriented knowledge and skills in finance, consulting and data science, preparing future and current professionals for their dream career. The cornerstone of SF Education is a community of like-minded people who want to share knowledge and experience with each other. Decide. Learn. Apply. Develop yourself!
SF Education is the largest online financial university in the Russian-speaking space.
We prepare people for dream careers in finance, consulting, management, business analytics and law.
At SF Education, we train specialists from scratch in short-term and annual programs and provide everything they need to start a career in finance and related fields. For people with experience, we offer development of new and relevant skills, career mentoring and unrivaled networking opportunities.
Training format: webinars, video lessons, tests, practical assignments, theses and live classes in Moscow in the form of cases.
Our teachers are working professionals from the most famous Russian and international companies, such as Goldman Sachs, Wells Fargo, J.P. Morgan, EY, VTB, Sberbank, Otkritie, MARS, etc.
Areas of study:
— Corporate finance and financial management;
— Business valuation and financial modeling;
— Financial analytics and operational finance;
— Data Science (Python, R) and working with Big Data;
— Data analysis and processing using SQL, VBA and Power BI;
— Financial accounting (IFRS and RAS) and analysis;
— Management consulting (Big-3, Big-4);
— Portfolio investments and stock trading;
— Skills to work effectively with Excel, Word, PowerPoint.
Upon completion of training, you receive a certificate or diploma of the established form (depending on the duration of the program), skills and experience in performing work tasks using examples of real projects, useful connections and access to career opportunities in our alumni community.
We help every graduate with employment and career path!
Speciality:
Accounting, analysis and audit.
experience:
Planning and control manager at ASG (one of the largest producers of alcoholic beverages in the Russian Federation)
Optimizing budget control in an organization
Forecast and consolidation of reporting
8 years of work at Pepsico as a regional financial manager
Education:
Don State Agrarian University.
Achievements:
In 5 years, she reached the level of regional manager from an analyst position at PepsiCo;
Conducted a project to reduce costs at the regional level: opening specialized retail outlets and efficient use of packaging. The initiative allowed to reduce costs by more than 100 million rubles. in year;
Participated in projects to optimize budget control and transition to a new system from ORACLE to SAP.
After completing the course, you will begin to understand your Target Audience, learn how to select your target market, target consumer segments, analytical tools and much more. Create positioning for the selected audience, collect USPs and offers, be on the same wavelength with your audience and feel it like no one else. Target Audience Analytics will help you take a systematic approach to project activities and study them from start to finish.
Analysis of the competitive environment is one of the fundamentals of planning any project. Many beginning Internet projects underestimate competitive analysis - some neglect it, others simply do not know how to conduct it in the right way.