Marketing. Basic course: theories, trends, technologies - course 185,000 rubles. from the British Higher School of Design, training 4 months, date of April 2, 2024.
Miscellaneous / / November 29, 2023
Marketing is a system of knowledge about products, services, the market and, most importantly, about the consumer, which is constantly in motion.
The changing context requires businesses to be well versed in the current agenda:
- correctly interpret innovations and respond quickly to them in order to outperform competitors and improve oneself;
— create the right roles in teams and increase the competencies of employees, creating value for each person, and cultivate the ability to see the task as a whole;
— accurately plan and evaluate effectiveness both in the short term and long term;
— approach problem solving nonlinearly and constantly adapt to changes without burning out.
In the Basic Marketing Course, experts have collected proven global concepts, theories and frameworks that will form and strengthen a reliable and long-term foundation of your knowledge. You will understand the types and meanings of marketing research, learn how to build a brand platform and create a unique selling proposition for a product, service or business direction.
The center of the program will be a deep understanding of consumer needs, promotion features and analysis of data digitization technology at each stage of the client’s life cycle. The program was compiled by visionary teachers who added cases from international and Russian practice to each block. The training curator is Victoria Bukharkina, ex-publisher and commercial director of Glamor, AD at Conde Nast. Victoria is a graduate of Berkeley, the creator of the author's course on commercial communications ComSense, a laureate of leading Russian and international marketing competitions and festivals, will tell you how to read agendas, correctly apply trends and implement innovation.
Throughout the course, you will work on group learning projects, where you will be able to apply all the acquired knowledge, and then defend your ideas in front of experts from relevant industries.
You can choose which area of business to train in:
— product group;
— service group;
— entertainment group;
— B2B marketing group;
— group of Non-profit and social projects.
After completing the course, you will understand what marketing is and how it relates to the business objectives and strategy of the company. Learn to conduct marketing research, competently use data from open sources, and learn the features of current promotion tools for the Russian market. The knowledge gained and feedback from professionals will help you create your own marketing strategy and determine the direction of professional growth.
For whom:
— for beginning specialists who want to decide on the vector of development and gain systemic knowledge;
— for marketers who want to get a systematic vision of their career development or update and systematize knowledge on a short track from a leading university;
— for representatives of creative industries who want to better understand the needs of their clients and speak the same language with them;
— for experienced professionals from other fields who want to reboot their careers and deepen their knowledge.
2
courseCreator of the author's course on commercial communications ComSense, development consultant, facilitator, industry relations supervisor and teacher in the Strategic Marketing and management" (MBA)
Ex CMO OFFPRICE
Ex publisher of Glamor and AD at Conde Nast
Ex-representative of Russia on the ESG Council of Conde Nast
Education
Sociologist (MSU)
EMBA degree (HEC, Paris)
Diploma in Digital Business (University of California, Berkeley School of Management)
Industries: media and entertainment; architecture and design, education, retail.