Marketing-Management - course 180,000 rubles. from Russian Economic University named after. G.V. Plekhanov, training 8 months, date March 28, 2023.

The form of training is full-time and part-time with distance support. Interest-free installments in 6 stages are possible.

Content features of the program:

• a unique combination of marketing and management technologies;
• working tools for successful business and marketing from practitioners;
• step-by-step implementation of functional marketing (from developing an idea to protecting the implemented project);
• practice-oriented methods of business analysis: from simple to specific;
• modern tools for promoting business on the Internet (SMM, SEO optimization, contextual advertising, video advertising, etc.);
• application of professional software products implemented in business practice.

Training technologies:

Case-studies, trainings, computer simulations, design work, webinars, master classes.

Benefits of studying under the program

• Competitive advantage in the labor market with a diploma from REU. G.V. Plekhanov - the leading economic university of Russia.
• Networking with other business practitioners and expanding your circle of business acquaintances and opportunities.
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• Studying in the center of Moscow: walking distance from Serpukhovskaya metro station and Paveletskaya metro station.
• Opportunity to participate in master classes and specialized events of the Business School.

How to proceed

Requirements for students

Persons with secondary vocational and/or higher education are allowed to complete the program

Documents for admission

• A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
• Passport: 1 spread (photo), 2 spread (registration)
• SNILS

Real tools for marketing management of a company, ensuring its competitiveness based on market knowledge and professional demand management. Methods that are ready for use in real practice of domestic business. Training in full-time and part-time format.

B

Borisova Narmina Akhmedovna

8

courses

Business trainer. EX- Director of Corporate Development and Human Resources Management of ALCON Group of Companies, Gremm Group, MIEL, Econika. Candidate of Economic Sciences. In the top 100 Best HR Directors according to Kommersant.

T

Tultaev Timur Alekseevich

7

courses

Ph.D., Associate Professor, Department of Marketing, Russian Economic University. G.V. Plekhanova, Specialist in the field of e-commerce, marketing activities of service enterprises, pricing, brand policy and marketing communications.

Goal setting and ideology of successful business. Laws of Entrepreneurship (32 hours)
Business psychology (32 hours)
Marketing: Customer Value Creation and Demand Management (48 hours)
Strategic Marketing. Creating a company's competitive advantage (64 hours)
Generating strategic ideas in business (16 hours)
Analysis of marketing information using an application software package (APP) (32 hours)
Marketing management in a company (32 hours)
Buying behavior as an object of marketing and modeling (48 hours)
Marketing research (48 hours)
Market segmentation using application software package (APP) (48 hours)
Brand building and brand management (48 hours)
Pricing policy and price analysis (48 hours)
Trade marketing (48 hours)
Modern marketing communications and promotion methods (48 hours)
Technologies for integrated Internet marketing and e-commerce (48 hours)
Product management (48 hours)