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Marketplace Manager - course RUB 44,400. from Eduson Academy, training 2 months, Date November 28, 2023.
Miscellaneous / / November 29, 2023
During the course you will learn how to work with personal accounts of Wildberries, Ozon and other marketplaces using interactive simulators. You do not need to register as an individual entrepreneur or have self-employed status. We care about our students.
For entrepreneurs
Start selling on marketplaces from scratch or increase profits in an already operating business.
For beginners
Master a current profession and be able to work remotely, combine several projects and earn even more.
Speaker at Fashion TechDay conferences, regular speaker at Upgrade events from EWDN, guest expert at New Retail publishing house, teacher at Brandquad school (course Become N1 on marketplaces)
Commercial Director at UPMARKET - a platform for managing all stages of sales on marketplaces
More than 10 years of experience in the digital sphere, business management, marketing and HR communications. In the past – Group Account Director of the Big Business segment, director of the customer service department, Chief HR and member of the Board of Directors of the Ingate holding
More than 16 years of experience in sales. Worked at Home Credit and Finance Bank. Under Anton’s leadership, the company’s regional center took 1st place in terms of sales volume and revenue growth in the macroregion. Created a remote b2b sales channel and built a system for delivering b2c last mile banking products. At Darix LLC, he introduced new lines and products of the Darix brand to the Russian and foreign markets
1. Basics of the profession of a marketplace manager
Employer requirements, competencies, salary and career, conditions for successful trading on marketplaces.
2. Accounting for marketplaces
Features of accounting on marketplaces, choosing a legal model and taxation system for working on the platform, working in 1C.
3. Digital marketing and promotion
Getting to the top of search results, creating content for marketplaces, building a marketing strategy.
4. Logistics on marketplaces
Storage and delivery of goods, selection of intermediaries, calculation of unit economics of goods on the marketplace.
5. Marketing strategies for managing sales on marketplaces
Product selection, pricing and promotion, working with private labels.
6. Working on marketplaces
Full cycle of operations: from registration to sending orders and accepting payments. Working with blocking and reviews on sites.
7. Services for working with marketplaces
Selection of technical partners and services for creating and maintaining content, external and internal analytics on marketplaces.
8. Additional features
Automate routine tasks using Excel.
9. Soft Skills of a Marketplace Manager
Prioritization, effective negotiations, time management and planning.
Graduation project
Development of a sales strategy on the marketplace.
Get a case study for your resume or develop a strategy for developing your own business.
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