31/07/2021
0
Views
Contextual advertising in Yandex. Direct" - free course from Teachline, training 7 lectures, Date November 28, 2023.
Miscellaneous / / November 29, 2023
We solve specific problems of your project.
For those who want to set up effective advertising campaigns at a minimal cost per application without intermediaries
For those who want to deepen their knowledge and effectively use contextual advertising for lead generation
For those who want to expand the range of their services, gain additional qualifications and earn money from it
Former deputy art director of TexTerra. Now he works as a freelancer. Creates designs for social networks, landing pages, websites, pop-ups that do not go unnoticed. Figma specialist. More than 3 years of experience in design.
Includes 7 video lessons
Basics of working with contextual advertising in Yandex. Direct." Working with the Yandex advertising account. Direct." A general idea of the advertising capabilities of Yandex. Basic terms and definitions. Algorithm for analyzing target audience when setting up contextual advertising. Differences between advertising in Search and YAN. Creating effective ads on Search. Creation of advertisements in YAN. Working with Direct Commander
Collection and clustering of the semantic core. Collecting semantics using Key Collector. Semantics clustering. Working with negative keywords, high-frequency, low-frequency, mid-range queries.
Formats for displaying ads on YAN. — Knowledge of YAN formats. Requirements for formats. Setting up Yandex. Metrics". Segmentation and goals.
Creatives for contextual advertising. Working with programs for creating graphic images. Technical requirements for layouts. Creation of banners for YAN. Targeting and retargeting. Setting up turbo pages.
Targeting and retargeting in YAN. Setting up Yandex. Audiences” by geo, email, categories, interests. Creation of Yandex. Pixel": collection, segmentation, audience expansion.
Analytics of advertising campaigns and website. Collection of statistics. Working with Yandex. Metric." Forecasting and optimization of the budget for the launch of the Republic of Kazakhstan.
Where does advertising lead? Landing page express audit Increase landing page conversion. Increasing the relevance of queries. Processing search queries.
Subscribe
YOU MIGHT ALSO LIKE
