“Branding of tourist destinations” - course 28,000 rubles. from MSU, training 6 weeks. (2 months), Date: November 28, 2023.

Purpose of the program – development of effective strategies for market positioning and promotion of tourist destinations based on branding.

Completion of the program requires:

1. Definition and identification of the essence of tourist destinations, principles of their formation and stages of development.

2. Analysis of factors contributing to the development of entrepreneurship in a tourist destination and opportunities successful market positioning and promotion of local tourism and recreational products and services;

3. Disclosure of theoretical, methodological and practical approaches to branding, as well as development of the concept of a tourist destination brand, logos and slogans;

4. Disclosure of a set of measures to manage and promote the brand of a tourist destination.

Program type
Advanced training program
Program form
correspondence (remote with face-to-face session)
Labor intensity of the program
2.5 months
duration
72 hours
Category of listeners
employees of municipal and regional tourism administrations, managers and leading employees of tourism and hotel enterprises, investors

Admission Requirements
specialists with higher or secondary vocational education

Documents required for admission to the program To study in the program, you must download and fill out an application and questionnaire and send them to [email protected].

For additional information, please contact: e-mail: [email protected]