Business in the field of fashion - course 45,500 rubles. from Netology, training 3 months, Date November 28, 2023.

Co-author and mentor of the courseExpert in sales, management, franchising and business development in the fashion industry. Founder and CEO of the agency for scaling fashion business "SHTAB". Lecturer at the British Higher School of Design. Author of articles and courses on fashion entrepreneurship.

Brand launch
Learn how to analyze the market, competitors and your target audience. You will understand how processes work within the company and how to develop a brand. You will understand how to integrate a product into the assortment matrix so that it makes a profit.

Business and sales
Get acquainted with applied tools for analyzing and assessing business results. Learn the basics of financial planning and management. Learn to create manageable business processes in your company and team.
• Spreadsheets in Excel and Google
• Preparation of a financial plan for the project
• Forming an ideal startup team

Sales: ecommerce and b2c
Get acquainted with platforms for selling goods and choose the ones that are suitable for your business. You will understand what omnichannel is and how to communicate with customers. Dive into online marketing and learn the nuances of opening a showroom.
• Launching your own online store. Website development, content preparation.
• Launching your own online store. Warehouse and transport logistics
• Omnichannel and customer communications. Online Marketing Basics
• Marketplaces and wholesale sales
• Organization of a showroom or retail store

Communications with clients and partners
Introduce the concept of an “embracing” environment for the customer. Research consumer preferences. Create a loyalty program and ideal service. Learn to interact with partners, create collaborations and capsule collections.
• Formation of content for social media: photos, videos, texts, strategy
• Organizing photo sessions: how to choose a stylist, model and studio
• CRM and customer communications
• Trade marketing - sales support
• Fashion brand PR: b2b and b2c
• Community formation, partnerships and collaborations
• Loyalty program and CJM – customer jorney map

Fashion project marketing
Immerse yourself in the marketing of a fashion project. Develop a marketing strategy for your brand. You will learn about promotion tools, working with influencers, ambassadors and collaborations. You will understand digital marketing, you will be able to set up advertising on social networks and build a brand marketing platform.
• Fashion retail market: general and consumer trends
• Branding: brand platform, visual identity, sales concept
• Digital marketing in fashion
• Promotion on social networks
• Targeted advertising. Theory
• Targeted advertising. Webinar
• Modern video marketing
• Promotion on TikTok
• Marketing communications: advertising, PR, social networks, special projects
• Marketing strategy for a fashion brand

Final project. Brand development strategy
Based on the practical work performed, you will create a business presentation and develop a strategy for the development of your fashion brand. Defend your project before a graduation committee of industry experts. Your presentation will include:
— Product description and USP
— Assortment matrix, price corridors, segments
— Market and competitor analysis
— Sales channels
— Marketing strategy: promotion channels, PR, communication points, visual content and budget calculation
- Financial plan