Context: advertising based on search queries - rate 29,990 rubles. from Specialist, training 24 ac. h., Date: May 20, 2023.
Miscellaneous / / November 28, 2023
Practical teacher, true master internet marketing with great experience. Certified specialist Google Analytics And Google Ads, expert on Yandex. Metrica And Yandex. Direct. Certified teacher 1C-Bitrix. SEO expert level A+ according to the RAEC test.
Developer, project manager, administrator of many successful Internet projects.
He worked in large telecommunications, financial, insurance, software companies and online stores, including MTS OJSC (participant in the development of the MTS-Search portal), ArtLebedev and others. Has a clear understanding of how modern online businesses operate. Knows how successful websites should look and work. Professionally versed in web analytics, ecommerce, online marketing, SEO promotion, contextual and media advertising, targeted advertising, working with target audiences, competitor analysis. An expert in the field of auditing, analyzing web projects of any level and building a strategy for promoting goods, services, and brands in the web environment.
The teacher's experience is confirmed by a number of certificates. Founder and commercial director of an advertising and analytical digital agency. Has practical skills in administering and maintaining websites on such popular CMS as
1C-Bitrix (Bitrix), Drupal, WordPress, Joomla. Managed projects and project teams as a department head for many years Internet projects, Internet project management specialist, Internet marketer, manager online store. Certified in Agile (SCRUM) approaches to project management. Participant of Digital Summit New York 2019.The teacher willingly shares his experience, secrets of his craft, and gives students professional advice on the topics being studied. Listeners praise the style and manner of presentation of Yakov Mikhailovich, noting his undoubted teaching talent and excellent sense of humor. His lectures are held in an atmosphere of friendly, lively discussion, in which new knowledge is easily absorbed and numerous additional questions are resolved.
Practical teacher, MBA in project management and digital marketing (Walden University, USA), economist (RANEPA, St. Petersburg), master of GR technologies (Russian State University for the Humanities, Moscow).
Stanislav Evgenievich’s work experience in omnichannel marketing management - more than 15 years, of which 7 years as Marketing Director of the GORZDRAV pharmacy chains and 36.6. The expert has successful experience in marketing promotion in online and offline channels, organizing PR support for business projects at the level of regional and federal media. Stanislav Evgenievich conducted thousands of marketing studies to improve existing products and launch new products, built hundreds of integrations with bloggers to develop corporate channels on social networks, YouTube and Telegram.
Stanislav Evgenievich is a certified marketing expert and anti-crisis manager of an international consulting agency. Specializes in launching online projects and bringing startups to the markets of Russia, Asia, Latin America and the EU.
By combining academic knowledge and extensive practice in managing project teams, Stanislav Evgenievich creates an atmosphere of constructive communication and makes learning the material effective. In his classes you will gain useful skills for the successful development of your business in a given (or shortest) time frame.
During the courses you will learn to use the tools mail marketing, PR, SEO and GR technologies to increase sales, attract customers, investors and government grants. You will gain a deep understanding of the laws of interaction and unique practical experience in the field of contextual advertising, the development of social networks, and building a product marketing strategy.
Module 1. Features of advertising in Yandex search (1 ac. h.)
Module 2. Yandex Direct account (1 ac. h.)
Module 3. Creating an advertising campaign on Yandex search (2 ac. h.)
Module 4. Advertising campaign announcements (1 ac. h.)
Module 5. Payment, budget assessment, mutual settlements (1 ac. h.)
Module 6. Reporting and other methods of managing Yandex Direct (1 ac. h.)
Module 7. Creation of an advertising campaign under YAN (1 ak. h.)
Module 8. Auction. Determining the cost per click and choosing bids (1 ac. h.)
Module 9. Optimization of advertising campaign ads (1 ac. h.)
Module 10. Templates and labels (1 ac. h.)
Module 11. Performance indicators of the Account and advertising campaigns (2 ac. h.)
Module 12. Auto bidders and anti-fraud (1 ac. h.)
Module 13. Google Ads: Account and creating a simple ad (2 ac. h.)
Module 14. Basic targeting settings (2 ac. h.)
Module 15. Search targeting: Keywords (2 ac. h.)
Module 16. Formation of the click price. Level of quality. (1 ac. h.)
Module 17. Setting bets (1 ac. h.)
Module 18. Improving the quality of advertising campaigns (1 ac. h.)
Module 19. Campaign data analysis and optimization (1 academic. h.)
As part of the course, you will learn the basic tool for web analytics and set up the system yourself; Explore the capabilities of this service to research users, their interests and behavior on the site. You will be able to analyze advertising campaigns and filter out non-target traffic; You will be able to manage the development of online sales, stimulating visitors to take targeted actions based on data.
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