Fashion video - course 220,000 rub. from the British Higher School of Design, training 4 months, date November 25, 2023.

Fashion video is less than cinema, but more than advertising. This is a modern avant-garde video format in which storytelling, brand philosophy and the uniqueness of the director’s vision play almost a greater role than the product itself.

Every year, video is increasingly replacing other forms of content, becoming the main promotion tool for brands on the Internet and digital media. Focusing on these trends, we have created a program that trains specialists capable of creating commercially successful fashion videos. The training is built on a mix of theory and practice, when students study production and post-production simultaneously with the history of cinema and styling.

“Our program covers the full cycle of creating fashion videos: from directing and scripting to writing music and editing. Of course, in real life this is never done by one person. But in this way we give students the opportunity not only to get acquainted with the entire kitchen of creating a fashion film, but also to choose among many specialties the one that they really like,” Alexey Nikishin, curator.

Minimum 7 professional shoots. Students learn by doing and enter the market with ready-made portfolios. Over 7 months we will conduct 7 large-scale filming, including with a real customer. And we will invite a professional team to each of them: producers, stylists, makeup artists and models.

Universal skills. The program teaches you how to work with short video formats. The knowledge gained can be used, for example, when creating advertising videos for Reels, Stories or TikTok.

Confident knowledge of software and technical tools. Working with professional equipment, camera skills, complex editing, basics of motion design and 3D graphics - the program allows you to master all the necessary technical base from scratch and in a short time.

The program is suitable

— beginners who want to quickly immerse themselves in the fashion industry, try on all the professions on the set and confidently choose the one that suits them;
— everyone who has a background in photography and video, but does not have orders from cool brands, a bright author’s style and the skill of using conceptual visual language.

You will learn

— work in the genre of video lookbook, actor’s business card, interview with a fashion hero, commercial advertising video;
— professionally experiment with formats and create new visual solutions at the intersection of photography, video, animation, motion design, 3D and mixed media;
— understand and use avant-garde visual language, shoot video content focusing on the latest trends;
— organize the work of a large film crew and control the project at all stages.

Anna Rykova

7

courses

Practicing stylist, creative director of the STYLE SOLUTIONS agency