CRM: marketing and customer relationship management - course RUB 27,500. from Iwengo, training 36 ac. hours, Date: November 27, 2023.
Miscellaneous / / November 28, 2023
Founded in 2017 by Yuliana Gordon, a leading E-commerce expert in Russia.
Comprehensive business education with deep immersion in research of the market, product, client, resources, specifics and technologies of E-commerce.
The school's programs are based on practical experience and results of global and Russian E-commerce companies.
Teachers are only practitioners and leading experts in online commerce and omnichannel retail.
The teaching methodology allows students not just to absorb knowledge, but to construct their own experience, formulate a business model and form a strategic vision.
State educational license. Diploma of professional retraining.
Our mission
Help companies, entrepreneurs and specialists from anywhere in the world become professionals in various areas digital business, creating a digital educational product based on the unique experience and knowledge of the best experts, the “Golden Heads” industry."
Our values
Love for E-commerce
We do what we love and love what we do
Our students and their successes
We are inspired by achievements and push ourselves to do more
We learn and grow every day
We learn from everyone, we don’t imitate anyone
Impeccable quality and reputation of the school
We value your trust and fulfill all obligations
Our partners and their trust
In business, as in life, the most important thing is your partner.
We ourselves do what we teach
We live from our own experience, select the most important things, share the best
Included in the rating of Russia's leading e-commerce experts. Winner in the category “Best Online Store Manager of the Year” at the Oborot.ru award. In online trading since 2005, she worked three times at OZON.ru as CRM Director and Deputy Marketing Director. The PayPal Marketing Director, as part of Ebay.inc, entered the Russian market of the company in co-branding with online stores KupiVip, LaModa, Holodilnik.ru, Biglion, Tutu, Utkonos, AnyWayAnyDay. She was the marketing director of the tourism department of the S7 holding, and led CRM projects at Megafon, Beeline, and MTS. She launched Russia’s first online marketplace AIZEL.ru for the “premium fashion” segment and brought brands such as Gucci, Prada, Valentino, Fendi online in Russia. She managed the marketplace launch project at Leroy Merlin. Consulted such companies as TUI, EVRAZ, Cooper Vision, Hills. She taught at the Higher School of Economics for 5 years. Awarded the state award “Gratitude for the great contribution to the development of e-commerce in the Republic of Tatarstan.”
Ilya’s expertise: budgeting, purchasing and sales management, interaction with suppliers, optimization costs, recruiting, training and development of employees, development and implementation of an effective personnel motivation system and KPIs. Ilya also worked for 2 years in senior positions in EPC and PMC companies, where he worked on the system management accounting, recruiting and formation of project teams (GUPs), engineering business processes. Since 2019, Ilya has been a partner of the iWENGO school, a leader in the field of professional training in Russia for managing E-commerce owners, managers and their teams. Leads such areas as building an omnichannel CJM, managing a web storefront, calculating sales models in an online channel, and developing KPIs maps.
Department: Faculty of Economics. Advanced training program.
You will be able to control your level of theoretical and practical knowledge in the field of digital marketing.
Course "Internet technologies. Basic course for marketers" is an optimal combination of the fundamental principles of all technical aspects of the Internet and websites. The classes cover the most important issues of web site development and Internet structure.