Building a personal brand - course 9990 rub. from Specialist, training 8 academic hours, date: May 19, 2024.

Practical teacher, certified specialist in the field of personnel management, member of the National Union of Personnel Officers of Russia. Teacher of courses on human resources management and soft skills (self-management). Experienced HR specialist, HR director, career coach, specialist in effective communication and analysis of business processes taking into account risks associated with personnel. More than 10 years of experience in personnel management, more than 20 years of teaching classes in self-development and psychology.
Irina Aleksandrovna graduated from St. Petersburg State University with a degree in psychological and social work and graduate school in the specialty 19.00.01 “Personality Psychology”.
Works as an HR-business partner in several small and medium-sized companies. Develops and implements transformation processes in HR services of organizations, including developing local regulations governing HR activities, systematizes business processes related to people, develops adaptation, motivation and training programs employees. Applies an integrated approach to solving HR management problems: search and selection of candidates, description functional responsibilities of key employees, conducting strategic and coaching sessions for managers.

Irina Aleksandrovna is the author of numerous publications in the areas of organizing the activities of the HR service, career counseling, retention emotional well-being of managers, building constructive communication in work relationships, including taking into account freelance situations. Regularly acts as a speaker at conferences and forums (EdKrunch Ural, II forum “The Future Begins Today”). In 2018 won the All-Russian competition named after. L.S. Vygotsky (Rybakov Foundation).
Irina Aleksandrovna is the developer of the training programs “Personnel Security”, “Effective Written Communication”, “Work and Play - Gamification for HR”, “Counteraction” manipulation”, “Conflict management”, “Safe behavior in a dangerous situation”, “Prevention of emotional burnout”, “Negotiating with terrorists during hostage-taking” and etc. They also turn to her for help at the federal level: in 2019 she developed jointly with the Ural Federal University (UrFU, Yekaterinburg) online course “Personal Security” for the Federal Platform “Open Education”.
In her classes, students learn to look at their activities and the work of a department or company systematically. They also receive algorithms for overcoming psychological barriers and personal limitations, which improves their quality of life. Students gain communication skills that help them achieve success in any profession and field of activity. Having completed training under the guidance of Irina Alexandrovna, you will learn how to build your career and life, how to cope with emotions and overcome anxiety, how to effectively set goals and negotiate, how to motivate yourself and others and much, much more.

Marketing Basics

Competent marketing provides brand recognition, loyal customers and sales growth. But beginning professionals and entrepreneurs often have difficulty learning the basics of marketing - the volume of information is large and it is not easy to highlight the main thing in it.