SEO for everyone - course RUB 24,500. from Loft School, training 5 weeks, date November 26, 2023.
Miscellaneous / / November 28, 2023
Rich program
9 training modules, 100+ hours of training.
Personal mentor
The practitioner will assist you with your project.
Ready portfolio
Get the first case in your portfolio.
Access to materials
Not limited by the course. You can continue studying whenever you want.
Slack chat
Communication with teachers and classmates in a cozy and friendly atmosphere.
Certificate
With a unique ID confirming your level of knowledge.
Lamp atmosphere
No boring and boring “uncles”, like in other schools. At Loftschool you will be taught in a rock-and-roll atmosphere.
Carier start
After training, you are immediately ready to start your career.
Each week of training includes:
2 training modules
1 group practice
Weekly assignment
30-minute consultation
Answers to any questions in Telegram chat and voice consultations are the norm for interaction between mentor and student in the online learning industry.
But only at LoftSchool is a mentor qualified to conduct weekly group webinars with an in-depth analysis of students’ current issues.
Week 1 – Ranking Factors. Site audit
— Principles of Yandex and Google ranking factors.
— Basic filters of Yandex and Google.
— Site audit, purpose and types of audit.
— Planning a strategy for further development of the site.
Google and Yandex ranking factors
— Main ranking factors of Yandex and Google.
— Basic filters of Yandex and Google.
— Whether data from Metrica or Analytics is used by search engines in ranking algorithms.
— What are the benefits of using Google Analytics, Yandex Metrica, Google Search Console, Yandex Webmaster services.
Site audit
— Why are audit services so in demand? Why do it?
— Let's consider several types of audit: an audit to identify problems, an audit to estimate costs and draw up a promotion strategy.
— We’ll carry out an audit using the checklist and draw conclusions.
— Let's learn how to effectively use services for auditing websites using the example of Sitechecker.pro.
Week 2 – Developing an SEO Strategy. Semantic core
— Competitor analysis.
— Planning SEO strategy for various types of sites.
— Semantic core, principles and tools for compilation.
Competitor analysis and SEO strategy development
— Analysis of competitors in your niche: how to carry it out rationally and what to pay attention to.
— Different types of sites and principles of their promotion.
— Practice: analyzing competitors in search results.
Semantic core
— Analysis of competitors in your niche: how to carry it out rationally and what to pay attention to.
— Different types of sites and principles of their promotion.
— Practice: analyzing competitors in search results.
Week 3 – Primary SEO Optimization
— Organizing the site structure in accordance with the semantic core.
- Linking.
— Headings of different levels, their meaning (Yandex and Google snippets and how they are formed).
— Compilation of meta tags, descriptions of pictures, automation of these processes.
— Terms of reference for content development for a copywriter: how to compose it, important points.
— Semantic markup
Internal website optimization. Part 1
— Organizing the site structure in accordance with the semantic core.
- Linking.
— Headings of different levels, their meaning (Yandex and Google snippets and how they are formed).
Internal website optimization. Part 2
— Compilation of meta tags, descriptions of pictures, automation of these processes.
— Terms of reference for content development for a copywriter: how to compose it, important points.
— Semantic markup
Week 4 – Primary website optimization. Analytics
- Linking.
— Snippets in Google and Yandex.
— Meta tags, descriptions of pictures, automation methods.
— Web analytics tools.
— Differences between Metrics and Analytics
External website optimization
— Organizing the site structure in accordance with the semantic core.
- Linking.
— Headings of different levels, their meaning (Yandex and Google snippets and how they are formed).
— Compilation of meta tags, descriptions of pictures, automation of these processes.
— Terms of reference for content development for a copywriter: how to compose it, important points.
— Semantic markup.
Analytics
- Why do you need to analyze?
— Basic principles of web analytics.
— Differences between Metrics and Analytics.
— Analysis of consequences and results.
Week 5 – Budget. Working with contractors.
— Analysis of homework.
— Budget calculation.
— Working with contractors.
— Useful tips for the future.
Final webinar
— Budget calculation.
— Working with contractors.
- Communication with customers.
— Analysis of homework.