“User Experience Design (UX-UI Design)” - course RUB 28,000. from MSU, training 3 weeks. (1 month), Date: November 28, 2023.

Section 1. UX/UI principles of solution design.

Topic 1.1 Psychology of human perception:

• features of visual communication: principles of Gestalt;
• features of decision making: Hicks' law;
• Features of sensory-motor processes: Fitts' law.

Topic 1.2. Characteristics of a “convenient” service or product:

• user experience as a criterion for product success;
• use cases;
• the concept of a “user-friendly” interface: examples of interface design.

Section 2. UX research and analytics tools.

Topic 2.1. Types of research:

• qualitative and quantitative research;
• behavioral and attitude research towards a product/phenomenon;
• moderated and unmoderated studies.

Topic 2.2. Basic UX analytics tools:

• surveys: options for places to collect information, construction of surveys;
• in-depth interviews: principles of conducting and constructing individual user interviews to clarify his personal motivation, perception of a particular situation;
• СustomerPersona (user portrait): visualization of consumer segments by behavior, problems, desires, emotions, pains and contexts;
• user diaries: a log with all the user's actions and emotions for the day, which gives insight into user behavior and needs and helps define feature requirements product/service;
• creating user stories: visualizing the contexts in which the user interacts with the product/service;
• Point-of-View: taking a point of view of the problems that need to be solved;
• usability testing: testing the product/service on users, collecting feedback;
• A/B test: a randomized experiment to identify the best interface option.

Topic 2.3. Selection of research methods:

• selecting an audience group for research;
• search for participants and their selection;
• principle of constructing questions: features of communication with research participants to obtain objective data;

Section 3. Creating a Customer Experience Map (CJM).

Topic 3.1. The main goals of creating a consumer journey map:

• creating empathy for the consumer;
• involvement of the project team;
• search for growth points.

Topic 3.2. Selecting a custom context for map visualization:

• formulation of basic user tasks – Jobs-to-be-done;
• distribution of the reflected stages of interaction between the consumer and the product/service.

Topic 3.3. Designing a Customer Experience Map (CJM):

• Actions performed at the stages of interaction with a product/service;
• The emotional state of the consumer, his thoughts and impressions;
• Points of contact between the brand and the consumer;
• Application of the obtained data.

Address

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