Become an Internet marketer - course RUB 126,720. from Skypro, training 6 months, Date November 27, 2023.

Miscellaneous   /   by admin   /   November 28, 2023

Implemented more than 100 analytical projects - among them: PEPSIco, KIA, PhilipMorris, Gazprom, Sberbank, as well as advertising projects for Beeline, OneTwoTrip and other large companies.

Launched projects with Google and Ebay at Tinkoff Bank, developed the Qlean business to become the largest online cleaning service in Russia. Now he is the founder and CEO of the Qmarketing agency. Marketing mentor at 500 Startups, the largest startup accelerator in the world. Teaches at the Higher School of Economics.

Expert in results-driven marketing. Responsible for business growth for clients in the USA, Europe and the CIS. Teaches digital at the Higher School of Economics. Startup mentor at the European accelerator Startup Wise Guys and IT-park.

Digital strategy

Introduction to Digital Marketing for Beginners
Digital strategy
Competitor analysis
Audience Research (CustDev, JTBD)
Developing a positioning strategy
Project analysis: Qmarketing Academy

Creative

Introduction to creativity
Creating landing pages

instagram viewer

Performance Marketing Basics

What is performance marketing
Basic concepts of performance marketing
User Journey (CJM)
Performance Marketing Principles
The role and functions of a performance marketer

Targeted advertising in social networks (Paid Social)

Social networks: setting up an advertising account
Social Media: Campaign and Ad Group Level
Social Media: Ad Layer and Analytics
In contact with
MyTarget
Twitter, Snapchat, LinkedIn

contextual advertising

Yandex. Direct and Google Ads: platform overview
Objectives of channels and their interactions
C.J.M. Differences between search advertising
Setting up and running the Google Display Network
Yandex Advertising Network
Search advertising. Collection of the semantic core
Launch and optimization of search advertising

Growth Hacking & Activation

Introductory session to Growth Hacking
How to Build a Customer Journey Map
How to conduct A/B testing

Retention marketing (CRM)

Introductory lesson
Overview of the main platforms
Customer base segmentation 
Trigger and communication cards
Email Marketing 
Launching and maintaining a retention project

Analytics

What is analytics? Analytics in business
Metrics, parameters, KPIs
How analytics counters work. Homework
Data Collection Tools
Analytics setup methods
Google Analytics: setup
Google Analytics: reports, part. 1
Google Analytics: reports, part. 2
Installing Google Analytics and differences from Universal Analytics
Google Analytics
Creating events and conversions
Basic Google Analytics reports
Yandex. Metrica: general information, configuration methods, types of reports
Screencast of Yandex settings. Metrics
Screencast of Yandex reports. Metrics
An example of using the “Google Analytics + Yandex. Metrics"
Creating and installing a Yandex counter. Metrics
Setting goals in Yandex. Metrica
Lessons:
Reports in Yandex. Metrica
GTM structure and customization methods
Screencast: setting up events via Google Tag Manager, part. 1
Screencast: setting up events via Google Tag Manager, part. 2
How to write a technical specification for setting up a goal using Google Tag Manager
Implementing e-commerce settings via Google Tag Manager
Why do you need Google Tag Manager?
Setting up events in GTM
Features of mobile analytics, main trackers, their functionality and reports
Screencast: differences from web analytics and the interface of mobile analytics trackers
Analytics of advertising campaigns for mobile applications
Metrics and Indicators
Event and traffic analysis
Pitfalls when analyzing data

Design in e-commerce

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