Zen farming - free course from Teachline, training 6 lectures, Date November 27, 2023.

My achievements in Zen: The main channel “But not on credit” is in the TOP 50 in its subject matter. Its audience exceeds 1 million readers. Monthly attendance – 1.7 million people. The channel was accepted into Nirvana. Monthly earnings from the main channel exceed 100,000 rubles.

My story: Before Yandex. Zen" I worked as a marketer in a small truck manufacturing company and earned less than 30 thousand rubles a month. In November 2017, I started my first channel. It was about cooking and moved very slowly. For some reason, I decided that there was a lot of female audience in Zen and this topic would go well. But I was categorically mistaken. It took a whole month to monetize. True, it was of little use, because her earnings did not exceed 150 rubles a day. Then I tried with a car theme and managed to monetize a channel about cars in a day. Just from one article, because it received more than 7,000 reads. The channel began to actively develop and its audience grew, but the happiness did not last long. A week later I was blocked for clickbait in the headlines. Then I started another channel, quickly monetized it again and increased it to 2,000 subscribers in 3 months, until it was limited for content spam. In total, during my first year in Zen, my channels were blocked about 6 times. I managed to collect almost all types of violations. But it was a rewarding experience. I have been running my current channel since October 2018. He was accepted into Nirvana, his audience exceeds a million people, and his monthly attendance is 1.7 million according to Metric. It is working with Yandex. Zen allowed me to leave the office and work from home. In addition, my income has quadrupled.

Knowledge and skillsGain knowledge and practical skills in creating, promoting and distributing contentAbout businessLearn to use content to solve real business problems About preparationYou can start from complete scratch in the field marketing.

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You will learn to develop a content strategy for business objectives. You will understand how to analyze the product and audience, create creative concepts, promote content and evaluate the effectiveness of work in numbers.