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SEO 2.0 from TexTerra - course 32,000 rub. from Teachline, training 6 lectures of 1.5 hours, Date: November 27, 2023.
Miscellaneous / / November 28, 2023
After training, you will understand how search engines work and will be able to promote websites of any subject.
✓ We’ll tell you how to properly optimize websites for search engines.
✓ We will teach you how to work with the main tools of webmasters.
✓ We will share convenient algorithms for the effective work of an SEO specialist.
✓ We will improve your skills in technical audit, semantics, link building and analytics.
✓ We will teach you how to ensure a stable increase in organic traffic.
✓ We’ll tell you how to identify and avoid critical mistakes in website promotion.
✓ Let's look at how search engines work and what determines the amount of traffic.
✓ We will teach you how to control the work of your contractors.
Pavel joined the field of internet marketing 2 years ago. He began his journey by studying HTML and CSS, worked as a content manager, laying out materials for websites (articles, news, infographics). Now he is actively working in the position of SEO optimization of the website, deepening his knowledge.
He started his career as a project manager and now holds the position of SEO specialist. The main task is to increase traffic from search engines. She also analyzes and eliminates errors that affect the site’s SEO, selects and develops commercial keys, selects information keys for information keys for a blog, site analytics (identifying pages with drawdowns, searching for the cause and elimination).
The course contains 6 lectures
Search engine design. Services for work. Ranking factors: text, links, behavioral. Search engine filters. Review of services: Yandex Webmaster, Google Search Console.
Technical audit. Working with parsers. In-depth analysis of sites on technical problems. Checking the site using a checklist.
Initial work with the semantics of the site. Types of key queries. Competitor keyword analysis. Collection of search phrases. Working with the semantic core manually and using services. Creating a relevance map
Analysis of commercial factors. What is usability with examples. Analysis of user behavior and identification of needs. Usability of the header, home page, product categories and cards, cart, forms, links, mobile version. Formation of technical specifications based on the results of the audit. Usability checklist.
Link building and external website optimization. Types of links and anchors. How to work with links. Analysis of the link profile of competitors.
Analytics and reporting. Analysis of pages in search results, changes on the site, positions by keywords, traffic from search engines, entry pages, search queries. Reports on goals and site monitoring.
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