TOP Marketing Courses from Netology

• Learn to work with advertising on social networks: Instagram, Facebook, VKontakte, Odnoklassniki, TikTok• Launch test advertising campaigns - the budget is included in the course price• You will be able to get an internship at an agency Adventum

4,8

9 reviews

• Learn to turn ideas into stories, come up with intriguing plots and control the viewer's attention • Prepare to pitch scripts in front of TV series industry experts• Learn how to write a script for a TV series - one of the most popular and in demand in the world formats

4,8

4 review

• Understand what a marketplace manager does and how to become one • Learn to work with Ozon, Wildberries, Lamoda, SberMegaMarket, AliExpress

4,8

10 reviews

Community is a community of people who care about the company’s brand. With its help, you will protect your business from negative reviews and promote your product on the market, create the desired reputation for the product/service and will be able to influence the opinion of the target audience based on the current situations.

4,6

3 review

The course on the basics of search engine optimization (SEO) is a source of both theoretical and practical knowledge. You will master the principles of search engines, understand how to use ranking factors and work with different types of user queries. A course on SEO technologies will give you a basic foundation of knowledge - how best to conduct an SEO audit, create effective search queries for promotion and what tools to use to optimize your site.

4,6

1 review

Why is creating and running a campaign in Google AdWords cheaper than in Yandex. Direct"? How to save money on contextual advertising and attract targeted traffic to your site? What data should you focus on when developing advertising campaigns from scratch?

4,6

5 reviews

In skillful hands, e-mail marketing is a powerful promotion tool. Thanks to the competent creation of letters and motivating subscription forms, it allows you not only to build relationships with the client and win his loyalty, but also to make direct sales. However, gathering a large subscriber base can be challenging.

Do you want to make email marketing a powerful promotion tool? Expand your customer base by attracting new subscribers, establish high-quality communication with target audience and receive the most valuable data for its further segmentation, studying it needs? Learning all this is possible from scratch and remotely.

Participation in exhibitions is an effective way for a company not only to clearly express itself or a new product, but also to strengthen relationships with already loyal customers. Creating your own stand requires a lot of organizational work: it is important to choose an event where the desired audience, come up with a concept that will attract attention, carry out an advertising campaign on time and meet deadlines budget.

The concept of performance marketing has been familiar to Internet marketers for a long time. But not everyone understands that such advertising activity is focused not only on the result, but also on the process. This direction allows you to manage the campaign flexibly, assessing the progress and effectiveness of each action.

How to unobtrusively turn a visitor into a loyal subscriber and provide personalized communications based on his interests? One of the important modern tools for this is trigger letters for mailing. This is one of the areas of email marketing that covers the basics of preparing individual letters that are sent in response to the actions or inactions of the subscriber.

Do you need website optimization with a guarantee of bringing the resource to the top, attracting traffic, and increasing sales? Are you interested in finding a competent, experienced and responsible contractor?

In an effort to make product advertising more creative or blindly imitate competitors, marketers often forget about legal restrictions. But to avoid fines for businesses, professionals need to clearly understand what inappropriate advertising looks like.

The video course is designed for beginners who want to learn in more detail about the nuances of setting up and running advertising in the mobile environment. By consistently mastering the training program, you will learn what mobile advertising is, how to create a strategy for mobile advertising campaigns, how to use Yandex tools. Direct, what to consider when selecting sites in YAN, how to buy an advantageous position for displays.

A unique selling proposition can make a company a market leader. But how can you identify the exceptional features of your business, differentiate yourself from competitors, and convince the client that you are worthy of their attention?

Despite the fact that you can make purchases and order services using a form on the website, according to statistics, about 70% of customer requests come through calls. Analyzing telephone calls helps you understand what changes need to be made to outperform your competitors. But not every specialist can distinguish static call tracking from dynamic, much less adapt it to their business.

Competent marketing provides brand recognition, loyal customers and sales growth. But beginning professionals and entrepreneurs often have difficulty learning the basics of marketing - the volume of information is large and it is not easy to highlight the main thing in it.

Most emails do not display correctly on mobile devices. The pictures diverge, and the text has to be scrolled and scaled. To ensure that emails look good on different platforms, you need to use adaptive layout.