19/12/2019
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Targetologist - free course from Convert Monster, training 2 months, date November 27, 2023.
Miscellaneous / / November 28, 2023
Internet marketing agency.
HOW TO ATTRACT CLIENTS USING INTERNET MARKETING?
Development of a selling landing page
Landing page - increases the flow of applications, allows you to optimize current advertising costs and get more targeted clients due to the correct structure, attractive USP and strong design.
Effectively setting up contextual advertising
Setting up Yandex advertising campaigns. Direct is painstaking engineering work. And in our deep conviction, the main KPI here is your profit. We will help you receive from 5 to 86 applications daily at a price of 95 rubles per lead.
SEO website promotion in Yandex and Google
Organic results are an unlimited space for getting new customers, increasing loyalty to your brand, testing and launching new projects. Absolutely legal website promotion without external links: traffic growth by 500% per year. Your site is in the TOP 10 search engines Yandex and Google. We will give your website maximum attention - we take on no more than 4 projects per year.
Launch of display advertising and mass retargeting
Display advertising is ideal when you need to launch a new product or reach all potential customers during the season. Your advertisement will be placed on more than 2,000 sites and users will not have a single chance to miss your offer.
Launching killer email marketing
Sending letters by email is the most profitable and inexpensive way to get real customers, their loyalty and recommendations for your business. Email marketing will increase your revenue by an average of 3.63 times in the 3rd month of operation. It is ideal for selling expensive services, information products, consultations, franchises and online store products.
Training: Learn about new marketing tools and improve your skills
Every week we conduct free webinars on contextual and targeted advertising, SMM, SEO, email marketing, landing page creation and web analytics for marketers and business owners. The classes are taught by agency employees, as well as personally by Convert Monster director Anton Petrochenkov, a practicing marketer with 13 years of experience.
Worked with clients: Svyaz Bank, Ingrad, LSR, Parter, Knight Frank, ATOL, Channel One, EkoNiva, Molvest, Russian Appetite Group of Companies
16 years of experience in Internet marketing (since 2006);
Owner of the online marketing agency Convert Monster. Clients include brands such as Michelin, Daewoo, TaxCom, Humana, Knauf, Biocodex, Alex Fitness. In 2017, the agency entered the TOP 100 best agencies on the Runet according to Tagline;
Certified Yandex specialist. Direct, Google Ads, Google Analytics and Yandex. Metrics.
Founder and chief methodologist of the Convert Monster Training Center, author and speaker of more than 20 courses on Internet marketing. Conducted training for employees of PwC, eLama, Shokoladnitsa, 3M;
Author of 3 best-selling books on marketing – “The Perfect Landing Page”, “Introduction to Google Analytics” and “Marketing for Non-Marketers”
Regular speaker at Russian conferences and business forums: JustClick, Marketing One, Russian Sales Week, Russian Marketing Week, Dive-in-Sales, Find your traffic, Race Expo, Commodity mafia.
Former head of traffic department at Reputation Marketing Lab agency
Business engineer on the course “Real Marketing Department”
Over the past 8 months, my team and I have built more than 30 marketing departments for small and medium-sized businesses with budgets starting from 500,000 rubles
Conducts 20+ audits monthly for companies in the b2c and b2b segments
LESSON 1. Creating a successful case
LESSON 2. Introduction to the profession of “Targetologist”
Basic rules and concepts in Marketing
Hunt's Ladder of Recognition
Types of Ads
LESSON 3. Avatar development
Avatar
Main and additional decision factors
Research of audience interests and characteristics
Empathy Map
LESSON 4. Setting up Yandex. Metrics
LESSON 5. Setting up goals in Yandex. Metrica via GTM
Introducing GTM and installing Yandex. Metrics
GTM interface
Setting up and setting goals
LESSON 6. Setting up Google Analytics
Setting up Google Analytics
Filters and Data Import
Installing code and getting to know GTM
Basic reports
Basic GA4 setup
Remarketing
Analytics and optimization
LESSON 7. Creative creation
Anatomy of an advertisement
Header and Descriptor
Images
Creating video ads
LESSON 8. Setting up VKontakte advertising. Part 1
Opportunities and advantages of VKontakte advertising
Types of advertising on VKontakte
Advertising account on VKontakte
Audience of VKontakte advertising campaigns
Pixel VK - creation, installation, configuration
How to choose a target audience for VKontakte advertising
Working with VKontakte retargeting audiences
Selecting a VKontakte audience using key phrases
Analysis of the interests of the target audience, audience parsing
LESSON 9. Setting up VKontakte advertising. Part 2
Preparing the advertising account for the launch of VKontakte advertising
Audience temperature for VKontakte advertising. Algorithm for working with advertising
Marking links for ads when running VKontakte advertising, utm tags, short links
Launch of advertising on VKontakte. Creation of advertisements
LESSON 10. Setting up VKontakte advertising. Part 3
Introduction
Ways to optimize your budget and increase the effectiveness of VKontakte campaigns
Dynamic retargeting on VKontakte
LESSON 11. Setting up VKontakte events and conversions via GTM
Setting up events and conversions via GTM on VKontakte
Setting up VKontakte events
Setting up conversions
LESSON 12. Bonus lesson. Cerebro Target
How does online advertising work?
Audience types by behavior
An example of studying a competitor's audience
LESSON 13. Bonus lesson. Target Hunter
How the parser works – the logic of the tools
Competitor traffic analysis
Top parsing algorithms
Automation – Autocases. Advertising account capabilities
LESSON 14. Collecting audiences and setting up the MyTarget pixel
Basic ad formats. Account structure
Creating an ad
Contextual targeting
LESSON 15. Advanced MyTarget advertising setup
Creating Audiences and LALs
Dynamic remarketing. Statistics
Associative conversions and deferred demand
LESSON 16. Dynamic remarketing MyTarget
Dynamic retargeting. Theory
Dynamic retargeting. Practice
LESSON 17. Analytics of social systems and targeted advertising
Social Media Analytics
Analytics of targeted advertising in Google Analytics
Analytics of targeted advertising in interfaces
Sowing analytics for bloggers
LESSON 18. Getting to know the site and its capabilities
What is Yandex. Zen. Its capabilities, number of audience
How can you run advertising here and what results it can lead to?
What advertising formats are there?
Which formats work best?
LESSON 19. Advertising texts
What formats of commercial texts are there, how many of them are needed to start
Briefing the client
Calls. What is it and what do you eat it with?
Examples of good and bad approaches
We prepare technical specifications for copywriters (or ourselves)
LESSON 20. Creating and setting up an advertising account
Cabinet interface
How to connect Yandex. Metric
Setting up a pixel to collect audiences for subsequent retargeting
LESSON 21. Creation of advertising campaigns. How to conduct tests correctly, what settings to use
What targeting options are there?
How Zen understands who to show ads to
How Zen optimizes impressions for the target audience
How to set up Look-a-Like
How to write headlines correctly, why there should be a lot of them and where to get ideas
Covers. What kind of pictures should there be, where to get pictures
LESSON 22. Analytics, reporting
How to analyze your results
Which numbers are important for business, and which ones are not so important?
Lead price, what influences it and is it so important?
How to build a report to see the whole picture for each article
LESSON 23. Additional articles
How the auction works
How to influence spin-off
How to manage article performance
How to complete articles
LESSON 24. Creating advertising creatives for TikTok
TikTok advertising format. Advertising creative format
Advertising account
Video editing in Videoleap
Video editing in VN
Working with bloggers
LESSON 25. Setting up and running advertising on TikTok
Setting up targeted advertising
Registration of an advertising account
Setting up advertising target traffic
Setting up advertising goal video views
LESSON 26. Advanced working methods
Advertising setup. Lead generation
Setting up advertising for a target. Conversions
Generating reports
Working with technical support
Analytics of advertising campaigns
Creating custom audiences
LESSON 27. Setting up Facebook* and Instagram* advertising. Part 1
Introduction. The simplest funnel template
Business manager registration
Setting up the FB pixel
Facebook audiences
Workshop. setting up a business manager
LESSON 28. Setting up Facebook* and Instagram* advertising. Part 2. Creatives and advertising
Introduction. Audiences. Creative creation
Headings and descriptors. Triggers. Images
Creation of video advertising. FB advertising account review
Facebook advertising account. Creating an advertising campaign. Theory
Facebook Advertising Account
Creating an advertising campaign
Advertising campaign structure
Charts and indicators
LESSON 29. Working with online stores and Shopping campaigns
Dynamic remarketing. Theory
Dynamic remarketing. Practice
*Products of Meta, which is recognized as an extremist organization in Russia
Theory and practice of advertising
The discipline “Theory and Practice of Advertising” belongs to a cycle of applied courses focusing on basic general cultural erudition is therefore recommended to students, starting from the first year of faculties of all specializations. The course combines elements of theoretical (lectures) and practical (creative task on brand design) training.
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