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Sports - free course from Skillbox, training, Date: November 26, 2023.
Miscellaneous / / November 27, 2023
Journalists and copywriters
You will learn sports terms, learn how to work with news feeds in sports. You will create texts that readers will definitely like. You can monetize your content and make your publication popular.
PR specialists and marketers of sports organizations
You will understand how the sports business works in Russia and the world. Learn to use content to promote your sports club in the media. Increase brand awareness among your audience and investors.
Who is interested in sports and wants to work in this field
Learn to create content for sports publications and organizations. You will learn how to write news and articles, shoot videos, and record high-quality sound. You will be able to prepare media content for different platforms independently and in a team.
For those who want to monetize their own content
You will learn how to create your own podcast or blog, develop it, attract new audiences, and most importantly, turn your hobby into a full-fledged source of income.
Types and principles of work of sports media in Russia and the world
You will understand how the media business works in Russia. Let's look at the features of sports publications and business.
Overview of professions and self-determination
You will learn what specialists work in sports media, what their responsibilities are, and how they can develop and build a career.
Information ecosystem and types of content
You will learn the specifics of sports content, what genres distinguish sports media from news. Get acquainted with the concept of “brand media” and understand how PR and information style are combined in such publications.
Content genres and their features
Let's look at genres and ways of presenting information. You will learn how to choose a format for a specific news feed.
Content distribution channels
You will find out what kind of audience there is on YouTube, VKontakte, Twitter, Yandex. Zene and Instagram. Learn to tailor content for different user groups.
Professional techniques for creating content
You will learn how to design content so that it attracts attention. Learn how to write catchy headlines, make teasers and bright covers for videos.
Legal aspects of working with content
You will be able to protect your content from theft, understand how to correctly quote other media, use other people's videos and photos without breaking the law.
Content production
You will learn how to work with video, audio and lighting equipment for filming, record sound, edit video, edit illustrations and typeset texts.
How to monetize content
You will learn how to make money from your media: you will learn where to look for advertisers and how to sell integrations to them. Let's look at the rules for advertising on different platforms.
Diploma projects
You will create content in the genre of your choice, and then build a strategy for promoting and monetizing your media product.
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