Marketing director. Advanced training - course 63,900 rub. from Moscow Business School, training 40 academic hours, Date: December 18, 2023.
Miscellaneous / / November 27, 2023
Candidate of Economic Sciences, Associate Professor, Marketing Consultant, Business Trainer.
Professional experience
20 years in various industries: industry and FMCG market. Of these, 9 years as a top manager of large companies
AgrosEko LLC, Director of Marketing and Development
Rusimport Group of Companies, Marketing Director
Consulting agency "Innov Marketing", director, expert in assessing innovative projects
Professional competencies
Strategic Marketing
Operational Marketing
Sales management
Organization of development and launch of a new product on the market
Advertising and promotion: management and performance evaluation
Clients
OJSC "Nord-West", GC "Rusnanotechnology", OJSC "Novomet", OJSC "Intermedservice", GC "Autodealer", Aeroflot, Re100, Johnson & Johnson company, OJSC "United Confectioners", Kaspersky Lab, OJSC "Salavatnefteorgsintez", LLC "YIT - Elmek" (Finland), OJSC "TATles", OJSC "Leningrad Northern Plant", Chrysotile Association, OJSC "Tatprof", OJSC "Kupol", Motorola company, company ASCENT (Switzerland), OJSC VimpelCom, ANO Center for Promotion of Foreign Economic Activity, NormanVS LLC, Peshta LLC, Nauka LLC, Volgatelecom OJSC, Rostelecom OJSC, Sierra LLC, SM Pharma and others
Teaching activities
Academy of National Economy under the Government of the Russian Federation, Associate Professor, Faculty of Innovative and Technological Business
MBA, Faculty of Innovation Management
School of Managers "Arsenal", strategic marketing
MIRBIS, Marketing MBA
Performances, publications and achievements
Author of more than 30 publications in the journals “Marketing and Marketing Research in Russia”, “Management” sales", "Compass of industrial restructuring", "Innovations", The AngelInvestor, "Russian entrepreneurship"
Speaker at international specialized conferences at the invitation of the Russian Marketing Association and the Grebennikov publishing house: “Marketing and marketing research in Russia”, “Management sales"
Winner of the competition “Best Marketing Project of the Year” of the Russian Marketing Association
Author of educational and methodological complexes at the Academy of National Economy under the Government of the Russian Federation on the courses “Marketing aspects of the analysis of innovative projects”, “Introduction and promotion of a new product to the market”
Author of the book “Innovative Product: Marketing Tools”, Delo Publishing House, 2009
Author of the book “Development of a comprehensive program for bringing a new product to market”, LAP LambertAP, Germany, 2011
Education
2011 — Russian Academy of National Economy and Public Administration under the President of the Russian Federation, defense of a dissertation on the topic “Development of a comprehensive program for the launch of an innovative product”
2008 - International Academy of Management and Technology (Internationale Akademie fur Management und Technologie e. V., Dusseldorf, Bundesrepublik Deutschland), internship in Germany and the Netherlands on the topic “Innovation management system in Germany and the Netherlands. Technoparks as a tool to support innovation activities"
2007 — The status of The Certified Trainer University of Pennsylvania PennState
2000–2001 — School of Practical Marketing, Academy of National Economy under the Government of the Russian Federation, marketing
2003–2004 — All-Russian Academy of Foreign Trade, international economist
1985–1990 — State Technical University, programmer
Branding and advertising practitioner, business coach, marketing communications expert, twice winner of the Moscow International Advertising Festival.
Professional experience
Experience in the field of marketing communications since 1997
Marketing communications agency Pragmacom, Managing Director
Creative network agency Euro RSCG Moradpour, senior strategic planning manager
Znamenka Creative Agency, senior manager for strategic planning, head of department
McCann Erickson Creative Agency, Strategic Planning Manager
GC "VideoInternational", strategic planning manager
Russian snack company, head of marketing department
Professional competencies
Strategic planning of marketing communications
Practical solutions to problems in the field of branding and creativity
Brand consulting
Strategy development and brand promotion
Brand management online and offline
Content marketing, internet marketing
Clients
Embassy of France in the Russian Federation, UniCredit Bank, OJSC Kristall, Sanofi Aventis, VolgaTelecom, GAZ, PIT, Tatneft, DIANE DUBEAU, OJSC VimpelCom, Windows of Growth, Tsifrograd, LUKOIL-Tsentrnefteprodukt, SladCo, JSC Rusal, Insurance Company ZHASO, KapitalGroup, Zepter International, VolgaTelecom, Uyuterra, SAMSUNG, Polisan, Berlin-Chemi, Karl Storz Endoskope, AlfaStrakhovanie Medicine, Clinic of Dr. Ionova, VTB-24, AlfaStrakhovanie OJSC, Hochland, Berlin-Chemie/Menarini, Sanofi Aventis, Polysan, Astra Zeneca, GALS-Development, Etalon Group, Uvelka, Eksmo, Karl-Storz Endoskopy, Hansa, Savushkin Product, Prospectors, AMMA PET, Lebedyan, Wimm-Bill-Dann and others
Teaching activities
Has taught marketing and branding programs, including MBA programs, since 2006:
He teaches at leading higher educational institutions - Moscow International Higher School of Business MIRBIS, Russian State University named after G. IN. Plekhanov, Moscow Financial and Industrial University "Synergy" and others
Conducts specialized training programs at International High School of Brand Management (IHSBM), City Business School and others
Achievements and publications
Included in the top ten best marketing communications trainers in the ranking of Marketing Management magazine
Worked in the world's leading advertising agencies: McCann-Erickson, Euro RSCG (Havas WorldWide), TBWA, as a brand strategist and head of the strategic planning department
Twice laureate of the Moscow International Advertising Festival
TOP-5 rating “Coach of the Year - 2016”
TOP-10 rating “Marketing Management”
Permanent member of the jury of the advertising festivals “National Business Communications Award” and “Silver Mercury”
Workshops-exercises “Selection of priorities”, “Planning of marketing activities”, “Control methods”, “Development of a marketing evaluation matrix (key performance indicators of the unit)”, “Calculation ROMI"
Case “Assessing the influence of the external environment on the company’s activities: main risks and opportunities”
Exercise “Development of technical specifications for conducting marketing research”
“Consumer segmentation in order to identify the optimal (target) consumer segment”
“Analysis of the profile of the target consumer and identification of the main competitive advantages for the commercial offer”
Workshop-exercise “Assessing the attractiveness of a region for the development of a sales network, calculating an assessment of the effectiveness of the promotion”
Case "Calculation of discounts to optimize order quantities, PSM-method"
Case “Formation of a matrix of discounts”
Workshop case “Analysis of the product portfolio, formation of criteria for the success of a new product and positioning of goods and services”
Day 5
Online and offline promotion: advertising, conversion, content.
Advanced promotion techniques for e-commerce and offline trading. Creating P2P content: how to sell in B2B and B2C
Case “Creating a Marketing Funnel”
Case “Working with tools to increase conversion”
Case "Development of an effective promotion plan"
Duration and format of training: 16 academic hours in person or online. Competition is a natural mechanism for market development. In some cases, it contributes to growth and the search for new solutions and directions; in others, it causes a decline in the business activity of individual players and their departure. To launch and develop new projects or products, it is important to obtain a sufficient amount of analytical information for decision-making at the pre-investment stage. The minimum sufficient analytics to start a new project is information about competitors, which are included in a more comprehensive marketing research with a full study of market requests. Competitive intelligence is the optimal way of analysis: it allows not only to evaluate the competitors themselves according to a number of criteria and receive commercial offers, but also study the preferences of consumers in your niche through examples of their work. By learning to carry out competitive intelligence before launching new projects, you can not only accept economically the right decision, but also offer your employees information for optimizing the product and analytics for building a funnel sales The training will allow top managers, heads of the company and structural divisions to optimize the decision-making process and avoid a number of mistakes at the start of new projects.
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Duration and format of training: 18 academic hours, of which 8 hours are face-to-face/online classes, 10 hours are distance learning classes (video courses). Today, most companies understand how strongly customer-oriented employees are influences the success of attracting and retaining customers, and therefore attracting and retaining income companies. The seminar will discuss the criteria and methods for assessing employees, the principles of customer focus training and one of the most popular issues - how to create such a mood, such motivation among employees so that they can sincerely care about clients, provide the best service, and receive pleasure.
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