Content creation and promotion in social networks - course RUB 3,490. from Lessons of Legends, training, Date November 27, 2023.

Miscellaneous / by admin / November 27, 2023

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Bloggers, producers, founders of the #FollowMeTo project

What you will get in the online course:

You will learn how to come up with and implement a digital project, as well as develop your own unique style
You will understand how to take a beautiful shot using a minimal set of equipment
You will learn how to prepare for photo and video shooting, you will understand at what stage of the work you need to assemble a film crew
You will understand how to identify your audience, attract new ones and retain them
You will understand how to create a personal brand and monetize it
You will learn about promotion tools and how to create successful collaborations

WHO IS THIS COURSE FOR?
EVERYONE WHO CREATES CONTENT ON SOCIAL NETWORKS
Learn how to create content that is relevant to your audience. You will understand how to take high-quality and interesting pictures with a smartphone.
EVERYONE WHO IS FORMING A PERSONAL BRAND
You will understand how to form the values of your brand. You will learn how to identify your target audience, attract and retain them. You will understand how to convey your ideas through quality content. You will learn how to promote a brand on social networks and collaborate with other brands.

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BLOGGERS
You will understand how to create engaging content. You will learn how to create a photo and video project. You will understand how to position and promote yourself on social networks.
PHOTOGRAPHERS
Learn how to create your own unique style. You will understand how to take effective pictures and how to choose the equipment for filming. You will learn how to assemble a film crew and at what stage of the work they are needed.

Murad and Natalia Osmann

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In the fall of 2011, Murad and Natalia Osmann created the photo project #FollowMeTo (“Follow Me”)
Murad and Natalia Osmann organized exhibitions in London, Hong Kong, Singapore, Delhi, New York and Taiwan

In 2010, Murad and his friend founded the production company Hype Production.

Over the past 10 years, the #FollowMeTo project has launched collaborations with the brands Google, Bvlgari, Cartier, Macy’s, Samsung, Megafon, ASUS, Michael Kors, Clinique, Calzedonia, Colgate, Huawei, S7, National Geographic and NBC Channel

Murad Osmann supports the Charity: Water charity project, which provides clean drinking water to people in developing countries

In 2017, American Forbes included the #FollowMeTo project in the TOP 3 of the most successful and influential travel blogs in the world. The total audience of the project on social networks exceeds 5 million subscribers

Introductory lesson - Introduction

Lesson 1 - How the #FollowMeTo project was created

How the #FollowMeTo journey began: the idea and philosophy of the project. Stages of content preparation: how to choose a country, scenic spot and outfit. Which social network did the authors choose for publication and promotion, and why. How the audience for the project was formed. International resonance: how the geography of the project expanded

Lesson 2 - How to create a personal brand

The meaning and objectives of a personal brand. How to strengthen your professional brand. Development strategy and brand promotion channels. Trends: how to fit into them. How social networks help develop your projects

Lesson 3 - How to create quality content

How to develop taste. How to find your unique style. How to create engaging and interesting content. How to work on the visual presentation of content. Importance of visual content and quality standards

Lesson 4 - Photo: how to take a spectacular shot

How to choose and use equipment: basic knowledge when working. How to convey ideas through content. How to take interesting and high-quality photos with a regular smartphone. How to process pictures: analysis of the main applications

Lesson 5 - Video: how to prepare for and conduct a shooting

How to prepare for a shoot: forming an idea, choosing a location and selecting a team. How to create the right atmosphere in a video. How to find musical accompaniment. How to choose equipment for video shooting. Features of filming and editing using a smartphone. What styles, techniques and shooting techniques exist. How to make a video for Tik Tok

Lesson 6 - How to interact with the audience

How to determine your target audience. How to find an approach to the audience and determine its characteristics. How to communicate with your audience, retain it and attract new ones. How to choose a monitoring service

Lesson 7 - How to work in partnership

How to create collaborations with other brands. How to create a successful tandem. The importance of a partner for the development and promotion of a project. How to overcome crises. How to find motivation and inspiration

Lesson 8 - How to promote yourself on social networks

How and where to start promotion. Features of promotion through social networks. How to promote yourself. How to work with the media

Lesson 9 - How to monetize a brand

How did you manage to monetize #FollowMeTo. How to choose a cooperation proposal. How to collaborate with agencies

Lesson 10 - Conclusion

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