In Russia, the demand for shockproof and waterproof smartphones has increased
Miscellaneous / / August 08, 2022
The segment leaders are Doogee and Blackview.
From the beginning of June to the end of July, sales of secure smartphones in the Citilink chain of stores increased by 300%. In just two months, 16.5 thousand units were sold. such devices of different brands. About it writes "Kommersant".
According to a representative of the retail network, mostly rugged smartphones are chosen for extreme sports or outdoor activities, but now they have begun to buy due to a longer period services.
A partner of several large retailers confirmed the growth in demand for secure models. So, only the Chinese Doogee more than doubled its sales - in the period from January to June 2022, more than 12 thousand units were sold. smartphones for 193 million rubles, and in the past - 5 thousand rubles. for 66 million rubles.
Marvel Distribution confirmed that the segment leaders in the Russian market are Doogee and Blackview. Moreover, the first brand is not only in demand in retail, but also increases sales in the corporate channel.
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