SMM and promotion in social networks - course 111,240 rub. from the Digital Business Academy Ingate Management and Business Academy (IMBA), training 6 months, date November 27, 2023.

Miscellaneous   /   by admin   /   November 27, 2023

  • 72 hours of practice
  • 40 hours of workshops
  • 14 practical tasks

Projects from real customers
Gain experience working with projects of our partner companies in constantly changing conditions. The group consists of 5-8 people with an experienced mentor.

Supportive environment
Proactive support from our team. A tutor will not let you give up, and a career consultant will help you find yourself in the market.

Certificate and diploma
You will undergo certification from an independent market expert and receive a state diploma.

You can work on your project
Use your project during your internship and bring it to fruition with an experienced mentor and a team of colleagues.

What you will learn

Develop an SMM strategy
Create a rubricator and content plan, and adjust it based on analytics and performance metrics.

Interact with customers and contractors
Formulate technical specifications for copywriters, designers, photographers and videographers.

Work with bloggers and partners
Search for influencers and develop proposals for them. Come up with effective collaborations and work with metrics for results.

instagram viewer

Navigate the digital market and build a career

Work with audiences on social networks
Involve in communication, work off negativity, increase engagement and conversion.

Work effectively in a distributed team
Deal with conflict, defend your position and give constructive criticism. Act in conditions of uncertainty.

Basic knowledge (2.5 MONTHS)

A practical and theoretical basis to enter the profession and confidently master the tools of contextual advertising.

Strategy and goal setting in SMM

  • key performance metrics
  • briefing with the customer
  • review of social networks and instant messengers
  • selection of social networks for the task

Creation and design of communities

  • communities on VKontakte, Odnoklassniki and Facebook
  • creating a profile on Instagram
  • Yandex capabilities. Zen, Telegram and TikTok
  • creation of creatives
  • formation of visual style

Creating content for social networks

  • ways to work with 4 types of content
  • tone of voice and copywriting
  • situational content
  • setting up technical specifications for a copywriter, photographer and videographer
  • creating infographics
  • setting expectations and fixing agreements with contractors

Social Media Promotion Tools

  • setting up targeted advertising
  • working with bloggers and partners
  • "guerrilla marketing"
  • seeding, competitions and barter posting

Virtual internship (1.5 MONTHS)

You consolidate your skills on real tasks, in a small group with an experienced mentor-practitioner.

  1. You receive 3 real tasks from a partner company (or take on your own project)
  2. Setting up work with a team (5-8 people) and a mentor
  3. Working on projects: looking for the best solutions, putting forward hypotheses, honing your skills
  4. You defend projects in front of the customer. Analyze the results of your work


Employment (1 MONTH)

We have a plan to take you step by step to your dream job.

Forming a career plan
Choose: agency, freelance or customer side.

Consult with digital industry experts
Find out the state of the market and test your skills.

Prepare for interviews
A competent portfolio, resume and elevator-pitch.

Become part of the community
Telegram chat, group workshops and networking meetings.

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