Launching and promoting a YouTube channel - free course from Skillbox, training, Date: November 29, 2023.

Miscellaneous / by admin / November 27, 2023

Marketers, brand and PR managers
Learn how to solve business problems using video content. You can increase brand awareness, customer loyalty and sales with the help of a new advertising channel.

SMM specialists
Learn to brief customers, provide competent technical specifications to contractors, and shoot videos for communities. You can attract a lot of traffic, new subscribers and increase business sales.

Bloggers and those who want to boost their personal brand
Learn how to come up with scripts for videos on Youtube, Instagram and TikTok. Learn how to edit video. You can create high-quality videos and easily gain views.

Video blogger, author of the largest channel about water sports (320 million views)

1. Introductory module
You will learn what video marketing is and understand the prospects of this area. Learn the basic skills of a video marketer.

2. Creative concept and script
Learn to develop a creative concept, write and design video scripts. You will understand how to brief customers and create technical specifications for the development of video content.

instagram viewer

3. Preparing for shooting
Get acquainted with the tasks of pre-production, learn how to assemble a team, choose locations and shooting dates. You will understand how to conduct casting and make a video storyboard.

4. Producing
You will understand what producing is and how the filming process works. Learn how to select a location, organize shooting on the street, in a pavilion, with scenery or on chromakey.

5. Filming
Learn to collaborate with lighting designers, sound designers and technicians on set. Master camera techniques and the basics of technical filming processes.

6. Installation
You will learn how to make backups on cloud storage and on your computer, and learn how to store files correctly. Master linear editing, graphics, motion and sound design.

7. Promotion
You will understand how to develop a video promotion strategy on Youtube, Instagram, TikTok. Explore the Google AdWords promotion tool and learn how to calculate your advertising budget. You will understand how to select influencers for cooperation.

8. Promotion effectiveness assessment
Learn to work with analytics services YouTube Analytics, Google Analytics and evaluate advertising results.

9. Graduation project. Creative video concept
Write a script for a video for one of the online platforms: YouTube, Instagram, TikTok.

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