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Profession targetologist from scratch - free course from Skypro, training 4 months, 3-4 hours per week, Date: November 27, 2023.
Miscellaneous / / November 27, 2023
1. Watch lectures at a convenient time
3. Ask questions 24/7
Implemented more than 100 analytical projects - among them: PEPSIco, KIA, PhilipMorris, Gazprom, Sberbank, as well as advertising projects for Beeline, OneTwoTrip and other large companies.
Launched projects with Google and Ebay at Tinkoff Bank, developed the Qlean business to become the largest online cleaning service in Russia. Now he is the founder and CEO of the Qmarketing agency. Marketing mentor at 500 Startups, the largest startup accelerator in the world. Teaches at the Higher School of Economics.
Expert in results-driven marketing. Responsible for business growth for clients in the USA, Europe and the CIS. Teaches digital at the Higher School of Economics. Startup mentor at the European accelerator Startup Wise Guys and IT-park.
MARKETING ANALYSIS AND STRATEGY
Learn to conduct audience, market and competitor research. Master customer development and build a Customer Journey Map. You will understand how to create effective media plans.
TARGETED ADVERTISING
You will start working with significant targeted advertising tools: VK, MyTarget, Snapchat, Twitter, LinkedIn. You will understand how to develop an account architecture so that one parameter in the settings does not work against another.
MEDIA ADVERTISING AND PROGRAMMATIC
You will be able to use media advertising tools: OLV, Display, Mobile, social networks, retargeting. Learn to manage programmatic campaigns and automate the purchase of advertising on the Internet.
CONTEXTUAL ADVERTISING
Learn to work with Yandex systems. Direct and Google Ads: correctly place ads and set up targeting. You will begin to effectively use search advertising, determine the tasks and methods of interaction of each channel promotion, launch and optimize advertising in the Google Display Network, Yandex Advertising Network, Youtube.
ANALYTICS: PRO LEVEL
You will understand how to evaluate the impact of web analytics on business results, master end-to-end analytics and attribution of acquisition channels. Start collecting multifunctional and interactive reports.
BONUSES: LANDINGS, CREATIVES, CAREER
Learn to develop a landing page structure based on current trends and assemble effective landing pages in Tilda in an hour. You will understand the features of creating creative ideas for banners and advertising for different channels. Prepare for the interview and understand how to wisely choose projects to work on.
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