Targeted advertising - rate 34,900 rub. from Brunoiam, training 4 months, date November 27, 2023.

Miscellaneous / by admin / November 27, 2023

click fraud protection

Maximum effective training

Current knowledge
Courses are developed after analyzing vacancies and are updated every six months. Nothing superfluous - we teach only what will be useful in work

The role of mentors
It’s much easier to learn new things with a personal mentor who will immerse you in your project, help you develop your strengths and won’t leave you alone with difficulties.

Real projects
Completing projects brings the student closer to real work conditions. Projects help not only to learn the material, but also to immerse yourself in the profession

Simple, fast and convenient
Clear structure. The course is divided into modules. Modules for lessons. Each lesson is a theory combined with the personal experience of the teacher. Without long greetings and water

Who is this course for?

For those who want to work as a targetologist
You will be able to learn a new profession and set up targeted advertising on social networks. During the course, you will practice the most important tools, learn to analyze key indicators and be able to take orders for third-party companies.

instagram viewer

To attract clients
You will be able to intelligently search for your potential clients and target them with advertising on social networks. We will teach you how to track the performance of your employees and contractors using targeted advertising. Tangible results from the first modules. As you progress, you will receive recommendations from your mentor specifically for your project.

How the training works:

You are watching video materials that are enough to complete the assignments for the module
The tasks consist of three levels of difficulty. Send assignments to your mentor for review
In parallel, design work is underway. Completed projects are your finished portfolio
Send practical assignments to your mentor. He will give detailed feedback within 24 hours

Topics you will study

Design - accounts and groups on all platforms
Target audience - analysis of your target audience and parsing it in VK
Advertising accounts - analysis on all platforms
Lead magnet - creation and formation
Advertising budgets - calculation and filling
Advertising campaigns - creation and launch from scratch
Pixel - setup and operation
Third-party services - overview and work in them
Analytics - connection and operation

Polina Druzina

course

Work experience I have been working in the digital field since 2013. I tried myself both on staff and as an independent expert. Engaged in complex Internet marketing. Since 2018 I have been teaching SMM and digital promotion. About myself I think...

experience
I have been working in the digital field since 2013. I tried myself both on staff and as an independent expert.
Engaged in complex Internet marketing. Since 2018 I have been teaching SMM and digital promotion.

About Me
I believe that the main thing in SMM is the dialogue with the client. The success of the entire campaign will depend on how well you build your communication. A good specialist should become a business partner for the client. Also during courses, in order for the training to be effective, I build a dialogue with students

Anastasia Kizyukova

well

Experience: I have experience both on the client side and on the agent side. Having started my journey in a small agency, I reached the TOP 5 of the market. For 7 years I managed to work with almost all digital marketing tools...

experience
I have experience both on the client side and on the agent side. Having started my journey in a small agency, I reached the TOP 5 of the market. For 7 years I managed to work with almost all digital marketing tools.

About Me
For me, marketing is a great love, because it requires: being open to new things, understanding people, and analyzing. Searching for and finding a solution to a complex business problem is an indescribable thrill! And I want to share this love

“Thank you for the feedback from the teacher, many additional sources and resources to continue learning on your own. I would especially like to note the comfortable location and structural program."

— Elizaveta Olegovna, WM254-2368

Module 1 - Targeted advertising

What is targeted advertising?
Big brother principle
Choice of social networks for advertising the project
Types of targeting: Social demographic, Geo, Behavior, Interests
HADI cycles in marketing
Preparing for targeted advertising
Goal Setting: Reach, Actions, Conversions
Defining the target audience: social demo, geo, psych graph
Segments and portraits of target audience. Tasks, problems and benefits of the target audience
In-depth interviews (qualitative surveys). Examples for B2B and B2C business

Module 2 - Competitors, USPs and lead magnets

Competitors as a source of invaluable information: similarweb.com, publer.pro, popsters.ru, Yandex.wordstat, internal social search. networks
Competitor analysis
90% success of targeted advertising
Strengths and advantages of the company and products
Benefit factors, help factors
False USPs. USP formulas
Simplified positioning
Expertise
Formation of lead magnets

Module 3 - Landing pads

Possible landing pages for advertising
The main rule for any landing page
Compliance of landing page and advertising (in the normal case and one-cent)
Design of a group/community in VK: Cover, avatar. Title, status, description, pinned post. Links, contacts, discussions, buttons, products. Applications, menu
Setting up an Instagram account: Switching to a business account. Name, username, description. Types of links, buttons. Pinned Stories
Facebook page design: Cover, avatar. Information, history, pinned post. Moving page sections. Buttons
Youtube channel design: For subscribers and new users. Playlists. TV cover
Design of a landing page (one-page or website): Basic design rules and typical structure of a one-page website

Module 4 - Promo posts

Rules of social networks for advertising, for text and pictures
Structure of a promotional post according to AIDA. Examples
Main requirements for the selected image
Using text on a picture
Tips for creating a promotional image
Sources of inspiration when creating a promotional post
Examples of testing different posts
Basic rules for filming and video structure

Module 5 - Targeted advertising on VKontakte

Step-by-step setup of an advertising campaign on VKontakte
Advertising in news feeds and on website pages (right)
Technical requirements for advertising formats
Geosegmentation and supergeo. Advertising to those who live nearby or work
Advertising labeling rules
Social demographic: Gender, age, marital status, education
Psycho graph: interests, communities, activities in communities
Scheme for increasing advertising effectiveness through collecting positive and negative reactions
Advertising time
Pay per click or per impression
Pricing principles
Analysis of the targethunter parser: collecting an active audience for advertising on potential buyers, engagement or subscribers

Module 6 - Features of promotion in MyTarget for different business topics

Advertising office. Formats, possibilities
Advertising platforms. Peculiarities
Setting up Top Mail, remarketing and custom audiences
Creation of graphic content and copywriting for advertising companies in MyTarget
Promotion strategies in myTarget
Calculation of the advertising campaign budget for myTarget
Life hacks for fine tuning
Analytics of advertising campaigns

Module 7 - Features of the advertising account on VKontakte

Advertising account structure: Campaign-Ad
Rules for forming names of campaigns and ads for convenient advertising optimization
Export statistics for reporting
View statistics on your advertising account, campaigns and ads
The principle of optimizing the price per 1000 impressions or per clicks
Creating access to the advertising account for other users
Retargeting: Creating and installing a pixel and creating catch-up advertising
Solving the problem of abandoned carts
Look-alike - similar audience. Sharing the audience. Uploading your email and phone database
Minimum audience for advertising settings
Creating videos from pictures

Module 8 - Working with statistics

Budgeting. How much should you budget for targeted advertising expenses?
Unit economy basics
Introduction to end-to-end analytics:
Step 1: UTM tags
Step 2: Goals. Ya.Metrika and G.Analytics
Step 3: Static and dynamic call tracking
Step 4: CRM system
Collection of statistics for three groups: Outbound analytics, inbound analytics, conversion analytics

Module 9 - Working with customers

The first step to finding a customer
The amount of payment and possible ways to form it
Search for orders (sites)
Subtleties in working with customers
Creating a portfolio
Positioning yourself in the SMM market
Principles of managing multiple projects
Paying the budget for impressions/clicks
Preparation of contract

Tags cloud

Miscellaneous

Rating

Views

Comments