Course "Traffic Manager" - course 78,000 rubles. from Yandex Workshop, training 6 months, date November 27, 2023.

Course program
You need to devote about 15 hours a week to studying. You can exercise at any time.

Introductory module5 hours

Free part: introduction to the profession of traffic manager

 Learn basic marketing concepts and understand what a traffic manager does. Find out how the course works. Meet the mentors and reviewers who will help you with the main part of the course.
AcquaintanceFirst task

1 module2 weeks

Promoting a business through the community in VK Advertising

Learn to do research. Master the settings of the VK Advertising advertising platform and prepare advertisements. Run
the first targeted advertising campaign.
- Marketing research
— Development of the product’s USP
— Creation of creatives
— VK Advertising Office
- Website promotion
— 2 practical projects

Module 2 2 weeks
Promoting a business through a website and lead form in VK Advertising

Learn how to create landing pages on Tilda and set up forms for collecting applications on them. Learn how to promote your business
using targeted advertising.
- Site analysis
— Media plan
— Lead forms
— Retargeting
— Website creation on Tilda
— 2 practical projects

3 module2weeks

Promotion of product business in VK Advertising

Learn to write technical assignments for programmers and designers. Learn how to promote a product business on social networks.
Prepare a media plan and report for the customer.
- Catalog
— Pixel VK
— Technical specifications for creativity
— Report to the customer
— Presentation of the media plan
— 3 practical projects

4 module2 weeks

Analysis and optimization of advertising on social networks

Learn how to optimize advertising campaigns. Conduct a summary analysis and visualize the data you receive
on targeted advertising platforms.
—Looker Studio
— Traffic analysis
— Summary reports
— Campaign optimization
— Report for the customer
— 3 practical projects 

Module 52 weeks

Search advertising campaigns in Yandex Direct

Learn how to connect contextual advertising and increase traffic. Prepare to launch a search advertising campaign for
microbusiness.
— Product analysis
— Collection of semantics
— Setting up search advertising
— Issuance of access
— Yandex Business
— 1 practical project

Module 62 weeks

Advanced search campaigns in Yandex Direct

Learn how to run more complex search advertising campaigns - for small businesses. Learn to compose for them
media plan, conduct A/B tests and set up Yandex Metrica.
— Yandex Metrica
— Direct Commander
— Media plan for Yandex Direct
— Analytics in Yandex Direct

— A/B tests
— Media plan protection
— 3 practical projects

Module 7 2 weeks
Campaigns in the Yandex Advertising Network

Learn to launch campaigns in the Yandex Advertising Network (YAN). Set up retargeting in Yandex Metrica and A/B tests for YAN.
— Collection of semantics
— Figma

— YAN
— A/B tests
— Consolidated media plan
— Retargeting
— 3 practical projects

8 module2 weeks

Google Ads and advertising campaigns in the CIS

Learn how to work with foreign markets and launch search advertising campaigns in Google Ads - for medium-sized businesses
and B2B. Build a website on Tilda, set up Google Analytics 4.
— Google My Business
— Media plan
— Setting up advertising in Google Ads
- Google Tag Manager
- Google Analytics 4
— A/B tests
— 3 practical projects

Module 9 2 weeks
Advertising campaigns in YAN and KMS in the CIS

Learn how to launch campaigns on the Google Display Network (GDN), conduct A/B tests for them, and create a summary
media plan and synchronize the work of several advertising offices.
— Contextual Media Network
— Media plan and semantics collection
— Retargeting
— Google Ads Editor
— Advertising settings
— A/B tests
— 3 practical projects
Module 9 2 weeks
Advertising campaigns in YAN and KMS in the CIS

Module 10 2 weeks
Advanced advertising analysis and optimization

Consolidate the acquired knowledge, conduct end-to-end analysis and visualize the data obtained. Create an optimization plan
and scaling advertising campaigns in Yandex Direct, VK Advertising and Google Ads.
— Summary report for the customer
— Consolidated media plan
— Traffic analysis and optimization
— A/B tests in contextual advertising
— A/B tests in targeted advertising
— Website optimization
— 3 practical projects 

1 module2 weeks

Preparation for Yandex Direct certification

Learn the features of basic certification. Take a trial test in the online trainer and understand what topics you need
repeat.
— Basic certification for Yandex Direct