What if the world does not want iPhone?

It would seem that the same device, the iPhone - but in America it sweep the shelves, while in the rest of the world Apple phones are losing their positions in key markets. This is an example that not everything that rolls in the US, will automatically be successful in the world. If a believe recent dataThis is not a lull, and a sign that Apple methods of luring customers may become less and less effective in the future.

Analyst firm IDC has published a report for the first quarter in the number of smartphones in Western Europe, deliveries, and, judging by the numbers, Apple share dropped to 20%. A year ago, on the other hand, iPhone to supply a quarter of the market served. For the most part their losses Apple «obliged» Samsung, which accounted for 45% of deliveries (as compared to the previous 39%). But companies such as Sony and the LG, which are considered underdogs in the United States, also receive a high income.

According to Francisco Geronimo (Francisco Jeronimo), IDC analyst, people who want high-end smartphones, probably already bought them. New buyers have not very large sums and buying smartphones because they have become cheaper. "Now we are moving to the second stage of the adoption of smartphones, which will need to navigate to the users that your smartphone is not very much and need." These are people who do not expect to spend a lot of money, wasting their spenders when you can buy a cheaper product. In addition, European carriers are much less generous when it comes to subsidizing buyers of phones. iPhone looks more expensive compared to other smartphones in the US, but the difference can be substantial for those who pay out of pocket.

Future high-end smartphone manufacturers look more dull if we look beyond the world's richest markets. In the Asian and Pacific markets, except rich Japanese account for half of the total demand on the estimates for the first quarter smartphones. Smartphones, manufactured in China for many consumers is enough.

The outlook for emerging markets, according to Jeronimo, not so bright for such wealthy companies like Apple. IDC recently reported that Apple is no longer among the top five leaders of sales of smartphones in India. Most low developed Asian markets may also be closed, because consumers are demanding products at significantly lower prices than Apple or Samsung are willing to offer. "They are unable or unwilling to provide such products, because they do not want to harm its name" - said Jeronimo.

Judging by the figures IDC research results of the European market, such dynamics is observed not only in developing countries. This explains why the companies are working on the issue of simplified versions of premium smartphones. A new trend - selling cheaper smartphones. Despite rumors that budget iPhone forthcoming, the main Apple strategy to achieve the emerging markets today is to sell the old version its products at lower prices.

As for cheap phones, Apple's, may lose more than the competition. It has always been a luxury brand. Samsung and HTC have long been producing phones are relatively inexpensive, and when a person buys Apple products is like buying a membership card of the exclusive club. This approach has worked in the US but in the rest of the world may all have been different.