Internet marketers: at least 3 reasons to change the approach to the promotion of a site
Tips Imarketing / / December 19, 2019
That in modern conditions should take into account an internet marketer who: a) promotes young commercial sites; b) working to increase traffic and over the positions of a site in delivery?
The first - a new platform Yandex "Islands"
While this technology is still in beta, but in the near future it will be launched everywhere. Its essence is to change the appearance of search results when requested by the user instead habitual references will form the individual pieces of information with video, audio, photographs and etc.
In other words, now the search engine will:
- Collect and filter information from the sites of the API;
- Offers users interactive forms directly on the page of issue with which it can interact without having to go to the site;
- Wrap the order button right on the results page.
The assurances of Yandex, the platform "Islands" only affects the interface of the search page, but the algorithms forming issuance remained unchanged. Therefore, the position of sites should not change significantly.
There is a reasonable question: if now all the action the user will carry out advanced site (in Yandex interface), or whether he will go to the site itself, that is what will happen to search traffic?
Part of SEOs and webmasters say that, in fact, the commercial sites of this innovation will benefit. For example, you can count on raising the quality of traffic, as already on the search page will be eliminated "worthless Internet surfers" roaming the network is wasted. And on the site as a result of fall is concerned person. Plus, this will be saved the time that users spend on the earlier search, for example, an order form on the site. Since the main task of a commercial site - sales, by and large is not so important where it is made to be: on the page of issue or on the website, in any case, the resource owner will receive profit.
As for the information resources, then there is probably some sites much prosyadut, while the commercial need not really worry about it. What can you recommend here?
- Firstly, it is necessary to work on how the site should look to issue a pre-filling out the search of the island, for example, like this:
Learn more about how to make the island, you can read here here.
- Secondly, it is necessary to work on the snippet, making it interesting that it is itself generated transitions.
- Third, at the sites of the advancing low and midrange, in principle, should be no problem, but on the whole there has been a trend towards shortening requests, and it is necessary to listen to this trend.
As expected, the "island" has its opponents, who say that because of the new platform Yandex search value becomes identical to the concept of the Internet. Of course, representatives of the search engine to such opinions, and they note that it is impossible in principle, such as he site owner decides to issue a show, and what's interesting to leave the site, the user is still gone.
Second - to sell snippets
Due to the new platform Yandex naturally follows the revision of the relationship to the snippet. If they had had more practical value, today their function is solely utilitarian - they do not just have to, and have to sell. Now this is not just a dry description of the page content, and a separate sales tool, and how it will be effective, depends entirely on the owner of the site (or webmaster).
Therefore, when developing a snippet you need to at least make a working title, for example, like this:
At least for the second snippet - a description (text). Here is a good example, is not just a snippet carries important information component, but it sells.
So a bad example to the full "porridge" in the description:
If we are really to do everything well, it is necessary to include in the snippet, and items such as:
enticing favicon
Quick links
Advanced topics
Social buttons
Third - link building
So far, neither Yandex or Google will not abandon external links, so the promotion they still play a role and are included in the rankings. Another thing is that the ratio of search engine links to the very strict - they now require that links are more natural and natural. Hence it is not difficult to guess that the bare links from Sape become less effective or even dangerous. So now the attraction to the natural placement of links there, and right now there is a wave surge of interest in the promotion of his articles.
If you do not take into account the quality of the links, sites for itself and the articles themselves, in this case you can try to work with the "classical" ARTICLE exchanges or miralinks GoGetLinks. With their help, you can build up quite TCI and PR, achieving the effect of natural SEO. Of the more expensive methods - placement of PR-materials: here the effect is much better, but he will not soon and will cost a little expensive.
When it comes to the search for a compromise, there can be considered a relative "newbie" in article marketing - exchange WebArtex. Above it worked SeoPult`a experts, so the service as it should be fully automated. Trapped here will not be possible to link, and here's why:
- The service works only with quality facilities which are moderated and peremoderiruyutsya. The evaluation criteria are very strict, for example, do not pass sites that ever lit in linkobrokerah;
- Articles are written exclusively by people and allowed no more than two links (this is something to get into the TOP) in each material;
- Dynamics of positions is tracked automatically and appears in the reports.
Actually, out of all the above Internet marketers need to consider in the first place? Search Yandex and Google reconfigured, and all the steps taken say that the issue of the future will be formed from socialized sites, who promoted natural methods, the most "natural", and the sites themselves at the same time concise, interesting and "looking" in the face user.