An analogue of Zara Home and H&M Home will appear in Russia — Redecoro

In autumn, a new chain of stores with household goods, called Redecoro, will appear on the Russian market. It is positioned as an analogue of Zara Home and H&M Home. About it informs TASS with reference to the managing partner of the brand.

Redecoro will present its own line of home decor, textiles, tableware, kitchen and bathroom products. The design of the collection will combine elements of Scandinavian and ethnic style, minimalism and eco-style.

The brand will focus on the middle price segment. Products will be manufactured at factories in Russia, Turkey, India and China. Many of them produce an assortment of Zara Home and H&M Home, the company explained.

By the end of 2023, two offline and one online stores will open in Moscow. The first one will appear in the fall in the Metropolis shopping center. And in the next two years, it is planned to open up to 50 stores in Russia and the CIS.

Redecoro is a new Russian chain of tech stores founded in spring 2023 in Moscow. The main investor of the project is Sberbank.