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5 ways to get subscribers if you are a beginner blogger
Miscellaneous / / May 24, 2023
1. Engage in mutual PR
Find an interesting blogger and offer to "swap" followers - it's an easy and free way to get new readers. There are several options: tell about each other in posts, repost publications or create joint content - for example, organize a giveaway.
Choose authors with an audience close in their interests: talk about makeup - collaborate with beauty bloggers, about movies - with pages about movies. The number of subscribers is also important. It will simply be unprofitable for a popular blogger with thousands of readers to engage in mutual PR with a newcomer.
2. Use hashtags
Yes, they are still work. But do not overdo it - an abundance of tags for the number of impressions of the post will not affect. And over time, when the audience on the blog grows, the habit of putting a lot of hashtags can even negatively affect the distribution of content.
Better stop at three or four tags, but as accurate as possible. Use words that reflect the topic of the post and may appear in the queries of potential subscribers. For example, if you're sharing home workouts, include the hashtags "sport", "workout", and "fitness".
Promote content and find followers in ЯRUS Just. Social media audience grows There are already more than 11 million people here. In addition to hashtags, the social network itself helps authors. Smart algorithms analyze the content of publications and sort them into "Personal Tiers" - a kind of "shelves" for content that users customize according to their interests.
For example, if you share memes, ЯRUS will show posts to people who have added the theme "Humor" to their "Personal Tiers", and if the recipes - "Kitchen". By the way, you can publish longreads, photos, short vertical videos, vlogs and even music of your own composition on social networks.
IN ЯRUS there are other free tools for promotion - the "Top Bloggers" and "New Authors" collections, which are updated daily and show users interesting content creators. For example, authors who have no more than 1,000 subscribers can get into a story with young influencers, and the blog has at least 7 unique publications. To find new readers send an application with a description of your profile.
Become a blogger
3. Be active
Big bloggers often arrange like-times - they post posts in which they encourage readers to leave comments and put reactions on each other's publications. For novice authors, this practice will help to quickly increase activity: at least a few people will visit your page and put "hearts", and if the content is hooked, they will subscribe.
You don't have to wait for like times. Leave comments under any publications of authors with a similar focus. But instead of direct calls like “Go to my page,” try coming up with a response that is relevant to the topic of the post. So, if you are a travel blogger, then share your favorite places under a selection of must-see attractions in Moscow or any other city. This can interest readers and encourage them to click through to your page.
4. Buy ads
For this, you can turn to bloggers with a live audience: make sure that the author’s posts have a lot of likes and comments, moreover, from real people, and not from bots. Choose pages with similar topics as a platform: a psychologist’s blog post about fishing will probably not be successful, but fans of outdoor activities will like it.
A blog filled with content is more likely to engage potential subscribers than a blank page. Therefore, take your time with advertising: publish at least 10-15 posts, and then contact other authors.
5. Look for inclusive formats
Which format gets more views depends on the platform. Find popular authors on the social network where you blog and look at their statistics. If you don’t want to delve into analytics, conduct a mini-research: ask your friends what kind of publications they prefer - short texts, longreads or videos. Their answers can be taken as a basis for preparing a fasting plan.
If you can create short vertical videos on a social network, they definitely costs experiment. Such videos end up in an endless feed that users can scroll through for hours. And thanks to the recommendation algorithm, your content will be seen by viewers who will surely find it interesting.
On the social network ЯRUS short vertical clips are called "Plots". This format is useful for finding new subscribers: videos can collect tens or even hundreds of thousands of views. The maximum length of a video is one minute. The authors themselves choose whether to leave it in the feed forever or post it for only 24 hours.
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"Plots" are also useful for making money. Popular videos bring coins - the virtual currency of YARUS: for every thousand views of such videos, the author receives 20 coins. The social network also has an additional reward system for popular bloggers: for 100,000 views of long videos, the author is credited with 500,000 coins, and for 1,000,000 views — 5,000,000 coins. Virtual money is converted into real money at the rate: 1 coin is 1 ruble, and you can withdraw it through your personal account in the "My Wallet" section. Additional bonuses will bring activity in the YARUS application. In order for 5 coins per day to fall into the account, it is enough to enter the application every day, put likes and comments. And, of course, do not forget to collect coins in your personal profile.
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