Pocket Monetization: How to sell water drowning

During the seven years of its existence startup Read It Later had to change its name, to become free and to overcome the barrier of one billion saved notes. Pocket in the formIn which it has existed since 2012, it has become the most popular service for deferred reading. A new way of procrastination already penetrated more than 12 million users worldwide, and their number is growing by leaps and bounds. His rivals in the face of Readability and Istapaper going through hard times, and Pocket meanwhile, came close to a new stage of its development.

Today launches its service monetization system, rather unusual at first glance, but it is very promising on closer examination. In a nutshell: you can create your own personal archive, regardless of any changes to the original page or a complete removal. It was the idea of ​​a perpetual archive should encourage users to give $ 4.99 per month. Well, a nice bonus in the form of automatic tagging of stored records and advanced search.

Actually, it's the same, only without a more advanced search system, Pocket offered before. Nevertheless, the use of a paid subscription is justified in some yuzkeysah. For example, convert your account to the recipe book will be much easier with the presence of the tag is automatically set. Yes, delete pages from the web does not happen so often (at least it was until recently). But with video situation it has always been much more shaky. Therefore, the preservation of the rollers will be more than useful feature. The only thing that is not clear,

— returns whether this feature in the premium version. After all these features that were announced at the start of the Pocket, now unavailable due to restrictions imposed by the sites.

In general, the monetization system reminds of Evernote, which, by the way, not so long ago wanted to buy a Pocket. As practice shows, this freemium-model is not very popular. Only 5% of the audience preferred its usual use script-free. However, investments by the users help the service to actively develop and improve, that will certainly be good news for everyone.

And what services you are using deferred reading? And if you need the possibility of a paid subscription? Leave your opinion in the comments.