Sales of smart speakers in Russia doubled
Miscellaneous / / April 06, 2023
At the end of 2022, the number of smart speakers sold in Russia reached 3 million units, which is 2.3 times more than a year earlier, and 6 times more than in 2020. About it write Vedomosti with reference to a representative of the M.Video-Eldorado group.
The most popular models were devices from Yandex. According to experts, their market share is now about 89%. Another 9% came from VK with their Capsules, and only 1% each from Sber gadgets and other brands.
Yandex reported that they had sold more than 2 million Stations in a year. According to the company's forecasts, sales will continue to grow, but at a slower pace as the market becomes saturated. VK noted that the audience of the company's smart devices grew by 2.5 times in 2022.
Today, smart speakers are becoming a popular gift, especially considering their relative cheapness for the mass market. Now they cost an average of 5,000 rubles, but the average bill for the year was 8,000 rubles. That's how much the new "Yandex Station Mini" with a clock costs. This is clearly one of the most popular models.
Do you have a smart speaker? Share in the comments.
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