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Have you ever thought about how meaningless and confusing name given by many manufacturers its devices? Many, but not Apple. The name of each Apple product - is an independent brand. How did they do it? own assumptions divided journalist Tuaw.
Recently, I was looking on Amazon compact camcorder Sony. I was impressed with how the company carelessly and recklessly, some companies give the names of their products. As the average buyer will have to find the difference between the camcorders Sony HDR-CX430V and Sony HDR-PJ380 / B? Both the average value, issued in 2013, but if you want to know more, you'll have to climb round the internet looking for reviews or comparisons. Of course, you can go to the official Sony site, but there you will find only the same confusion as in the names of their products.
Sony - is not the only company that is known for such titles. For example, I'm going to buy a laptop. What to choose? HP 2000-2b19wm or acer C710-2834?
The problem is that the industry giants let too many novelties every year, wanting to meet the needs of each customer on the ground. This is a big mistake.
Apple's, of course, makes it all very differently.
If you want Apple laptop, you have to choose from 3 options: MacBook Air, MacBook Pro, or MacBook Pro with Retina display. Apple desktop computers too, 3: iMac, Mac mini or Mac Pro. the latest generation of Apple tablets have only two: iPad Air and iPad mini - two with Retina display.
The best feature of the Apple name - is that from the outset they give the buyer a hint. MacBook Pro is aimed at professional users who demand performance and some serious power. MacBook Air - a lightweight, ultra-slim and incredibly mobile. Even someone who knows nothing about the technique, at first glance guess differ iPad Air and iPad mini.
Apple only gradually develops the same line of products, which makes it a "range" easy to understand. You do not have half an hour to listen to a sales assistant or to read the dozens of pages of technical specifications. Apple as simple names do not confuse the buyer and do not put him in an awkward position, as it often does when buying equipment, which you know little.
Apple updates its range every year and keep it simple names - not an easy task. However, kupertinovtsy - she is one of the priorities.
Let us remember, under any names out iPad in the years of its existence.
The original iPad has appeared on store shelves in April of 2010, and soon saw the light of its logical continuation - iPad 2, released in March 2011. A year later, Apple released the third generation iPad, but refuses to numbering in the title. Although many people still believe that it was the iPad 3, the official name of "all-new iPad" device - "a completely new iPad".
The fourth-generation iPad, too, did not get a digital set-top boxes. Instead, Apple called it "iPad with Retina display".
A year later, it leaves iPad Air. His name is not only the most simple and easy to remember, but also describes the very essence of the product, because the Air is 20% thinner and 28% lighter than its predecessor. Glue the new name is much more buyers than if the novelty was a "fifth iPad".
But what about the iPhone? If calling other Apple device avoids the figures, the iPhone case - it is, in fact, the "gold mine".
IPhone to distinguish one from another is easy for two reasons:
First, Apple releases a new iPhone model every year at about the same time.
Secondly, thanks to the competent work of the marketing department, each flagship has one main feature that distinguishes it from all previous models. Thus, the use of numbers in no way does not confuse the customer and not difficult for him to choose from.
The flagship feature of the iPhone 4s, for example, was Siri. the iPhone 5 were easily distinguished due to its large display. iPhone 5s stands with the "Home", who is also a fingerprint scanner. In short, innovation each new iPhone speak for themselves and firmly associated in the minds of consumers with their digital titles.
In contrast, I visited the site Samsung and, behold, some of the smart phone models, I found there:
Samsung Galaxy S 4
Samsung Galaxy Express
Samsung Galaxy Amp
samsung Denim
Samsung Comment 2
Samsung Galaxy Rush
Samsung Galaxy Reverb
samsung Array
Good luck to those who try to understand the difference between them without having to open the actual pages themselves with descriptions. By the way, the name of Samsung Denim all got a right to exist?
Returning to the subject of laptops, take a look at Lenovo websiteOne of the most popular PC manufacturers today.
There are 14 different categories. If this is not enough to confuse you, try to distinguish them from each other. For example, T Series notebooks is a premium, and X - is a light and thin laptops. Stop, thin and light laptop can not be premium? And whether they are suitable for games, music and video, because for him this series Y and Z?
This problem haunts equipment manufacturers for many years. To be honest, it is probably not even in how correctly identifies their Apple products, but how terrible mistakes committed in the direction of its competitors. Many of them it's time to admit - the main thing is not terrible breadth of choice and the opportunity to make the best choice with ease and pleasure.
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