14 Best Lifehacker Affiliate Materials in 2022

At the start of work on such a large-scale project, it is always a little scary. It is necessary to think over the game world in detail, choose a suitable visual solution, write short but tenacious texts and make everything work perfectly for the user. But as soon as the team is immersed in the process, the fear recedes and the real buzz begins! A few weeks of work - and now with the help of a thermal imager lens you are looking for seals hidden among the streets of the metropolis. You look at the cockpit of the spacecraft through a magnifying glass in search of a toggle switch. You walk through the cyber forest, trying to distinguish living plants from artificial ones. And you understand: we did it, we made a game that will capture the user from the first second and will remain in memory for a long time.

This SEO article is a great illustration of how working with search queries can show a cool result. During the analysis, we realized that it is worth changing the age perspective in the subject with which the client came to us: from 30 to 40 years old. And they didn't fail. Unique Users, Clicks, and Search Traffic metrics speak for themselves.

Our task was to tell that Avito is a full-fledged shopping platform in the clothing and footwear category, where you can find stylish looks and unique items at affordable prices. At the same time, dispel illusions and show that there are not “only used”, but also completely new clothes.

We wanted to help Lifehacker readers make choosing a capsule wardrobe for the summer season as easy and fast as possible. We believe that by combining a huge selection of new items and the possibilities of Avito Delivery, we got the perfect match!

First of all, it's beautiful! It's not like we often release fashion experts, so when our colleagues from Avito agreed on the idea, we decided to make the project as stylish as possible. I wanted both capsules to be with their own twist, but at the same time versatile and inexpensive. Suppose, at some stage of work with stylists, Gucci shoes for 25 thousand rubles got into the men's selection - a little expensive for a basic wardrobe. It was fun to cross them off the list and think: “Sorry, Gucci, you don’t suit us!”

We were faced with an ambitious task: to create a large project on home renovation in the shortest possible time — with articles, videos of bloggers, a chat bot for quizzes and a large hub. For several weeks, we published new articles and quizzes for readers every other day, and each time we watched with delight how the number of participants grew.

It was especially nice to receive feedback from the winners: they wrote that our publications really helped them in planning and carrying out repairs. Doing something not only exciting, but also useful for people is the most valuable thing in work.

We came up with short formats to keep up with the dynamically changing conditions of 2022. They are great for those clients who, despite the forced reduction in marketing and PR budgets, wanted to remain visible and talk about themselves to a wide audience. There are many advantages to “Got to Take”: a tempting headline, a capacious text that is completely dedicated to the product, a link to the purchase. Nothing superfluous, but the result is excellent — high coverage and cool conversion.

In each game, we try to create a unique scenario that will be the most appropriate metaphor for the product. In the project with MegaFon, this was the speed - one of the main components of the operator's offer for subscribers. The idea, text, design - everything here works to reveal this image, and even a smartphone at the beginning of the game turns into a high-speed rocket. The project turned out to be sticky, and also challenging! It’s not the first time you manage a spaceship in the world, so you want to play the game again and again.

I love writing articles on medical topics, because it is always a difficult and responsible task. You need to understand the issue well and explain it to the reader in simple language. We try to use a minimum of terms, because we write for a wide audience. We connect experts to such articles, we study scientific publications in order to get a competent and reliable text. It's nice to think that the text will be useful to the reader and help to quickly find the answer to a question that is not possible to ask a specialist.

Promo has traditionally become the best format for electronics. It makes it possible not only to fully tell about all the benefits of the product, but also encourages the reader to buy it, giving the best conversion rates. This project turned out to be a benchmark. We will focus on it in the future and set an example for our partners.

Firstly, the cat drawn by our illustrator Olya Molyavko is amazing! He stole the hearts of the team and the readers. Secondly, the project proved to be effective in terms of metrics: KPI was completed in less than a month, and such a number of transitions is very cool for a game format. And thirdly, this project is a good example of synergy between a creative idea, mechanics and design: they mutually reinforce each other and work for the benefit of the brand.

We wanted to talk about useful tools for real estate market professionals, but outside the usual framework. With the help of the test, realtors were led along the path of their colleagues from the Middle Ages with humor. It was interesting and useful at the same time. And how many positive comments we received from our partners, who really liked this format! We thank the Lifehacker team for their creative approach and prompt work.

Each office has its own stars: someone has learned to “play” on three phones at once, someone masterfully composes serenades to clients, still others are generally capable of replacing an entire orchestra, if only the task was completed in term. Connecting all these elements was easy: there is already a game that has won millions of hearts around the world, and it fits perfectly with insight. With the mission of the brand, in my opinion, the idea also works great. MSI laptops are an unusual choice for the office, and true punks love anything out of the ordinary.

Our task was to create an interactive project that would introduce the reader to the MSI laptop. Not everyone can stand the text with technical specifications, benchmarks and other complex words. And the game does not overload with information, while it makes a person understand what opportunities he will get when working with our laptop. We believe that they coped with the mission, and they themselves stuck for more than one hour. It was easy to work with the Lifehacker team: wishes were heard, deadlines were met, comments were promptly finalized. We look forward to conquering new heights together in the new year!

For each block of text, we created animations to show the openings. And they gave the user the opportunity to decide whether to play them or not. The design of the page was inspired by book scientific publications - custom illustrations were obtained, close to the style of a technical drawing. The metaphor of the “accident” of the discoveries was conveyed in the cover: a scientist from a test tube receives a four-leaf clover, a symbol of good luck. And luck is a pretty random thing.

How a native article, promo or test will look like, the author knows, because he makes them up himself. And the formats that appear on a separate page remain intriguing until the very release. Therefore, I always look forward to the publication to see what the designers have created. In this project with MTS Live, they were, as always, on top. My favorite is an illustration to the question of Stanislavsky.

It's a separate sort of pleasure to answer my own questions on my own to check whether I remember the facts well and whether the answers seem obvious. This time I caught myself asking about the shortest performance!

We love the calculator format. It allows you to show savings, benefits and everything that can be calculated. We have already made calculators for calculating protein in the diet, for determining household expenses. It seems that a career is an abstract concept that is difficult to predict. But this is only partly true! Building a professional path is a process that has its own “metrics”: years of experience, skills, education. And with this data it is already possible to work.

Of course, our project is not Vanga. But it allows you to evaluate yourself and set new goals. Moreover, in the final, the user is waiting for individual advice based on the result. And the bright design of the calculator does not let you get bored - this is not often seen in advertising for an HR product. It's great that the client trusted us in this.